Rédey Judit (szerk.): Nyitunk, Plakátok a szocializmusban, 1945-1989, Magyar Kereskedelmi és Vendéglátóipari Múzeum időszaki kiállítás 2009. október - 2010. február. Kiállításvezető (Budapest, Magyar Kereskedelmi és Vendéglátóipari Múzeum, 2009)

atmosphere and "opening" of the Sixties. The department store, called Párizsi Nagyáruház (Paris Grand Magasinl before the war, was first reopened in 1956 under the name of Divatcsarnok. An exceptionally attractive building, it was listed in 1967. It operated as part of the Centrum chain of stores until 1999 and what was once the most beautiful Hungarian department store was converted into an office building in 2009. Modern retail forms August 1955 is an important date in the introduction of modern retail forms: the first self-service KÖZÉRT food store in the country was opened on the corner Mártírok útja (today Margit körút) and Bem utca. Ten years later the majority of KÖZÉRT shops were self-service. Larger in area, the first 'ABC" food stores were built in 1966 and 1967; over fifty were opened by 1977. The ABC food stores of the Csemege Vállalat (Delicatessen Company] chain were built chiefly in the new housing estates and important public-transport junctions. Quality vs. quantity "You can save a lot of time by buying everything in the same place. Our vast product range guarantees you will find everything you need," ran the advertisement of the Állami Áruház [State Department Store] in the Fifties. In reality, however, off-the-peg clothes were greatly lacking in both quantity and quality. One of the main problems of ready-to-wear articles was undifferentiated, poorly designed sizing. In the second half of the Fifties, the Állami Áruházak chain set up a new plant to cater for rising demands, and made an effort to increase the output of ready-made products and improve the choice and quality through the production of smaller series. However, the problem of sizing (resulting from industrial production) persisted for quite a while. The demand for quality products was on the rise not only in fashion but also in beauty, leading to the creation of the luxury cosmetic range OPERA (face cream, powder, perfume, eau de cologne, lipstick, soap, nail varnish). The Royal Opera cream with royal jelly was a specialty "guaranteeing" that the 29