Rédey Judit (szerk.): Nyitunk, Plakátok a szocializmusban, 1945-1989, Magyar Kereskedelmi és Vendéglátóipari Múzeum időszaki kiállítás 2009. október - 2010. február. Kiállításvezető (Budapest, Magyar Kereskedelmi és Vendéglátóipari Múzeum, 2009)

"user's age would remain a secret." Some excellent posters advertised the launch of the new cosmetic products. The easy and effective cleaning of clothes was facilitated by the spread of washing machines and the new and better-quality washing powders that became available (Luna, Rapid, Unimo). Quality boom "The formal freedom that emerged in the early Sixties led to a real 'guality boom' on the turn of the Seventies, and the salient features of the following decade took shape then, too." (Katalin Bakos) Alongside the middle generation - always capable of renewal - a new generation emerged whose members had learnt a lot from György Konecsni at the Applied and the Fine Art Academies. Characteristically for Hungary, applied graphic artists always made an appearance collectively, under a subsection of an association or some other group (e.g. the Papp, Quintett and Perspektíva groups). This collective spirit led to the creation of a new genre, the poster exhibition. Shows were held regularly from 1948 onwards, marking important milestones in poster art. More often than not the concepts were of a general nature (indeed dozens of plans were exhibited) and actually printed commercial posters were rare. Every year from 1958 onwards Magyar Hirdető (MAHIR) |Hungarian Advertising! held a "Best posters of the year" exhibition (in the National Gallery after 1977) to explore the output of posters. The various artist groups were regular contributors, and the Papp Group held its own exhibition in the small exhibition space of the Kulturális Kapcsolatok Intézete llnstitute for Cultural Relations] in Dorottya utca in Budapest. Gábor Papp tried to launch a graphic art journal, but in spite of the fact that a publication of this kind would have filled a long-felt want, the Grafikai Értesítő he designed and edited lived to see just three experimental numbers in 1969. It is striking how many different styles and genres of poster art coexisted in Seventies' Hungary. The most outstanding works were created in the field of posters promoting cultural events, but there was a fair number of brilliant and novel commercial posters, too, representative of the qualitative changes - such as Gábor Papp's advertisement for the Budapest International Fair, awarded the main 30