Hungarian Heritage Review, 1989 (18. évfolyam, 1-9. szám)
1989-01-01 / 1. szám
JNeins ^Nuggets BILL KOVACH NAMED NIEMAN FELLOW AT HARVARD UNIVERSITY Boston, Massachusetts — Bill Kovach, the former Editor of the “Atlanta Constitution and Journal”, one of America’s top dailies, was named a Nieman Fellow at Harvard University. In announcing this fellowship, Howard Simons, the Curator of the Nieman Foundation and former Editor of the “Washington Post”, said: “Bill Kovach will grace the Nieman Program, as he has and will continue to grace Journalism. We are lucky, pleased, and proud to have him.” The Foundation awards fellowships to mid-career Journalists to study at Harvard University and design their own courses of study. Kovach, who resigned from his job as Editor of the Atlanta, Georgia, daily because of a dispute with management and whose resignation triggered staff and community protests, was formerly the Washington bureau chief of the “New York Times.”------------------------------- x x x x x ------------------------------The Official Certificate of Registration, The American Immigrant Wall of Honor. New York, N.Y — The Hungarian Heritage Review is grateful for and proud of the opportunity it was officially granted to help promote and process for Certificates of Registration a considerable number of name-entries from Hungarians for inclusion among the thousands of names that will be permanently honored on the “American Immigrant Wall of Honor” at Ellis Island. But unfortunately, by the time this issue gets into the hands of our readers, only a very short time is left to submit requests. By next month (February), it will be too late. The $ 140-million restoration of historic Ellis Island and its conversion into a national monument dedicated to the millions of immigrants from all over the world who helped to make the United States of America the great country that she really is will be completed this year (1989). When this “Shrine” will be opened to the public, more than 2,000,000 visitors are expected, with about an equal number of visitors per year thereafter. It is predicted that Ellis Island may outpull the Statue of Liberty as an attraction, because of its emotional appeal.------------------------------- x x x x x ------------------------------MADISON AVENUE ON THE DANUBE? New York, N.Y. — Something must be stirring in Eastern Europe when big-time advertising agencies such as Ogilvy & Mather for example have begun opening for business in Budapest. One reason may be the expected economic unification of Western Europe with trade links to Hungary and Eastern Europe by the end of 1992, and the opportunities for profit rearing its enticing head with Budapest in the forefront. Be this as it may and what has yet to be seen in the immediate future, Ogilvy & Mather entered into a joint venture deal with Mahir, Hungary’s largest advertising agency to establish a branch in Hungary. The new shop will be called “Ogilvy & Mather Budapest” and will be managed under the direction of the Assistant General Manager of Mahir, Miklós Csepregi. What is unique about this joint venture, is that Ogilvy & Mather will hold a 60% equity interest in it — which never happened before. After signing the agreement with great fanfare — which took about 2 years to pin down — Alexander Brody, the President of the New York ad agency's international division, said: “The economy here is growing much more competitive. Hungary expects to open the first stock exchange in a socialist country next year. This brings about the need for advertising.” Maybe so. But Ogilvy & Mather Budapest already has three major accounts lined up: Centrum, Kaola Cosmetics, and Posta Bank. There are about 100 ad agencies in Hungary, most of them small ones, and every one of them is climbing the wall because of the influx of competition. If other Madison Avenue-ites move to the Danube, chances are a lot of them will quit and go into the lucrative taxi business. Alexander Brody 6 HUNGARIAN HERITAGE REVIEW JANUARY 1989 Bill Kovach
