Verhovayak Lapja, 1941. július-december (24. évfolyam, 27-52. szám)
1941-07-31 / 31. szám
Page 4 Selling Members To Stay Sold Verhovayak Lapja________________________July 31,1941 Folk-Tales from the Székely-Föld i _____ ! By Alex. O. Benz, President Aid Association for Lutherans h -------Those members of fraternal insurance organizations who cancel their certificates of membership would never wish to do so if they were fully cognizant of the many valuable benefits to be gained from their membership in a society. In the majority of instances, when a member wishes to withdraw from a society, the fault can be traced to the fact that the member has simply forgotten the real purpose of his insurance contract, or the particular field representative who contacted him failed to properly explain the enormous benefits offered by his society. His failure to do so can only be due to lack of training and ability, or lack of wholehearted enthusiasm for his profession. • When fraternal insurance is translated into human terms, members' think of their membership as something more than a life insurance contract. The mechanics of life insurance must be known by representatives, but they must also be able to prescribe the right plan of insurance to satisfy the individual needs of their prospects. The emphasis must be placed upon the future benefits the member will receive, and not upon the contract itself and cold figures. Unless members can visualize the values of their insurance, little incentive is advanced for keeping it in force. Life insurance should be purchased primarily to provide food, clothing, and shelter when these necessities no longer can be available through regular sources of income. In other words, life insurance should provide a new source of income when the usual source of »come ceases because of the death of the breadwinner, or because he no longer can work due to old age. In addition, life insurance can provide money for clean-up funds, adjustment incomes, educational funds, gift funds, emergency funds, retirement funds, mortgage funds, etc. Surely, no member would wish to lapse his insurance if he pictured it in serving him in one or several of these capacities. As members continue to make payments on their insurance, they should become more and more satisfied because of having the safest, surest, and easiest method ever devised to provide guaranteed future benefits, and, as the cash values of their insurance continue to increase, they soon will realize that life insurance means money SAVED—not spent. They should experience great pride in owning fraternal life insurance! They should experience even greater pride in being part owner of their society! Members of fraternal insurance societies are also orivileged to enjoy true fraternalism. The regular meetings of the local units enable men and women of all walks of life to exchange opinions in a friendly and brotherly manner, or to discuss and attack the local and national economic problems, and reach conclusions without advocating the overthrow of our democratic institutions of government. They may participate in that stabilizing influence which fra ternal societies exert upon the people of the respective communities, as well as upon the people as a whole, keep-THE FOOLISH HUSBAND Once upon a time there was a young couple. The man was called Pepi, the woman Bori. They lived quietly. In the neighborhood there was a woman whom they called Aunt Rosa. Aunt Rosa had wanted Pepi to marry her daughter, and as he had not done so, she was always envious of the young couple. She always tried to incite Pepi against his wife, saying: “You work all day long in the fields while your wife does nothing but gossip at home and does not work at all. If you had married my ing hope alive in the breasts of countless fellow fraternalists and countless other men and women in the days of want and distress. And, finally when members know that the agent will come back many times to check their insurance so that it serves them most advantageously at all times, they will be doubly anxious to regain their membership. Today the sale is not considered complete upon delivery of the insurance contract. The representative who honestly intends to serve his new client will discuss insurance matters with him as often as the opportunity or the occasion presents itself. Undoubtedly, the ultimate success in keeping members in a society rests upon the individual representative, and it is obvious that these men must be carefully selected and trained if they are to properly serve their clients. It is obvious that men who devote their full time and energy to this profession, which is second only to that of preaching the Gospel, are better able to sell insurance in a manner that will assure its being kept in force. When a person makes a career of the profession of life insurance, he renders the greatest degree of service without thought of his personal gains. He is constantly alert to the changing needs of members within his desigr nated territory, and he forever places the welfare of his fellowmen far above his personal welfare. Fraternal societies, with their many advantages, should have a very small number of members who lapse their certificates. This goal can and will easily be attained when fraternal societies make certain that their representatives sell insurance BENEFITS—and the members understand the insurance BENEFITS they are buying. daughter, you would be better off now.” It made Pepi very angry to think of this. His wife always used to wait for him at the door, and one evening when he came home, she was waiting there as usual, but Pepi never even looked at her. The wife thought: What can be the matter with Pepi that he doesn’t speak. They went into the house where a great bowl of porridge was on the table, but Pepi did not even look in its direction. The wife wondered what ould have happened to make him so cross. “Pepi, my dear,” she said, “what is the matter with you?” “I’ve had enough of it,” he said. “I toil all day long in the fields while you do nothing but gossip at home. But I'm going to cure you of it.” “All right, my dear,” said Bori, “If that is all that’s wrong, something can be done about it. Tomorrow I’ll take the scythe and go and work.” Pepi cheered up at these words, turned to the porridge, ate a hearty meal, and they went to bed. At dawn, when the birds began to twitter, Bori said, “Get up in the morning, bath little Pepi, milk the cow, give her fresh grass, look after little Pepi, if the broody hen gets off the nest, take care that the eggs don’t get cold, churn the milk, feed the pigs, ' then cook dinner and bring it out to me.” Well, thought Pepi, that’s enough until midday, and he lay down and went to sleep again. When he woke up, the sun was quite high in the sky. He took fright, and quickly jumped out of bed. The pigs had got out and had rooted up the whole vegetable garden. Pepi seized some corn and flung it to the pigs, then he ran back to milk the cow. When he had finished, he put the pail down and went into the house to see little Pepi who, in the meantime, had got up as well and was crying for his father. The cow kicked over the pail and all the milk ran out. Pepi ran out, and in his fury gave the cow such a kick that she fell down. Then he ran to the cellar to fetch something to revive the cow. He pulled the bung out of the cask to let the vinegar run into the pot, but little Pepi again began to cry. Pepi ran with the bung in his hand to see what was the matter, and during this time, all the vinegar ran out of the cask. Then he thought he would have to go and see whether the hen had left her eggs. He went out to see, and to be sure, the hen was not sitting on the nest. So Pepi sat on the eggs, hoping that the hen would soon come back. But the hen didn’t come back, and when Pepi got up to see what had happened to the eggs, they had disappeared out of the nest. They were all stuck to the back of his trousers. Well, that’s settled anyway, thought Pepi, and decided he would go and churn the milk, but there was no time left as it was already past noon, so what could he do about it. He put it on his back thinking it might get churned like that, and hurried to draw water from the well. When he bent over the well, all the milk ran out down his neck and into the well. By this time it was well past midday, and he thought that he must give the cow some fresh grass. On the roof, near the gutter, he saw a little green grass growing, so he tied a rope to the cow’s neck and pulled her up the ladder to eat it. Then he let the rope down the chimney and tied it round his waist, so that the cow could not jump down. But the cow did jump down and Pepi was pulled half way up the chimney and stuck there, unable to move hand or foot. The woman waited for her dinner, but nobody brought it. So, after a while, she went home to see what had happened to Pepi. She ran here and there, but everything was in disorder, and Pepi was nowhere to be seen. “Good Lord, where is poor Pepi?” Pepi was in the chimney, but did not dare to say anything. Suddenly the woman saw the cow lying in the courtyard. She. fan there to see what the matter was and found the rope tied round its neck. She cut the rope and Pepi fell down. There was a cauldron of water under the chimney for peeling potatoes. Pepi fell into it. When Bori saw Pepi shouting in the cauldron, “What are you doing in the cauldron, Pepi?” she said. “Don’t speak to me, I’ve had enough,” answered Pepi. “But what happened, my dear?” “I’ve had enough,” he said, “things will be as they used to be. You’ll be the wife, and I’ll be the farmer. You’ll stay at home, and I’ll go to the fields.” “You see, Bori, you see,” said Pepi. “I see, Pepi,” said Bori. And Bori stood at the door and Pepi went to the fields. This is the end. —The Hungarian Quarterly. STABILITY PROGRESS Careful, conservative and sound investments assure the STABILITY of Verhovays fui ds and securities, thereby giving full confidence to members and prospective members. With its assets making sizable gains yeai after year and its membership increasing by leaps and bounds, Verhovay sees before itself a definite future which spells PROGRESS SOCIABILITY rather than frowned upon is regarded as essential to the well-being of Ver hovay life and activities. Verbovay’s encouragement and promotion of social movements within and among its branches is in keeping with the spirit of true FRATERNALISM. SOCIABILITY FRATERNALISM • VERHOVAY FRATERNAL INSURANCE ASSOCIATION 345 FOURTH AYE.' PITTSBURGH, PA.
