S. Nagy Anikó - Babucsné Tóth Orsolya - Szoleczky Emese: Mindenütt hódít. Reklám a nagy háborúban (1914–1918) (Budapest, 2009)

Advertisement colonel The café regiment is making merry While the Hungarians were amid a hundred perils The band plays gaily on the Danube bank Inside there is joyous feasting. While the soldiers wade through snow and mud By the fire on the velvety carpet The large drummer seeks words To throw, "adveitisement colonel" Who you are to us, the soldier knows Standing in battle order behind your back: Come back from there, dead or alive Hell preserve this nickname for good. It'll advertise your noble race forever Even your grandchildren will remember you Like a beautiful and interesting tale Father of hussars: National Colonel. (János Kersék: On Prime Minister István Tisza going to war, a satirical poem, excerpt] The spirit of war infiltrated into product labels. In an effort to make products more desirable, they were adorned with labels bearing statesmen and commanders and the symbols of war and comradeship. "Militarised" labels disappeared without a trace after the end of the war. Heroes Beer was produced by the Kőbánya Brewery Inc. for frontline soldiers in progressively declining quantity and quality as the war drew out. The state held on to malting barley for more important purposes, so breweries used broomcorn, millet, molasses, broad beans and sugar beet instead and called their produce Frontline Beer.