S. Nagy Anikó - Babucsné Tóth Orsolya - Szoleczky Emese: Mindenütt hódít. Reklám a nagy háborúban (1914–1918) (Budapest, 2009)

Distributed free, the product catalogues published by factories and retailers had advertisement value. They were mailed to customers on demand. The prolonged World War led to a chronic shortage of raw materials in the Austro-Hungarian armaments industry. The procurement of industrial raw materials [coal, crude oil, textile, leather, etc.] and metals (iron, copper, nickel, lead, antimony, etc.] became increasingly difficult, which in turn affected the material, food and ammunition supplies of the army. Restrictions were introduced whereby the materials that were in shortage were withdrawn from civilian trade and subsequently from domestic households. Church bells came first, and in October 1915 all domestic metal appliances were requisitioned. Junk yards were in charge of collecting metal. The population bought substitutes with the money they received. By 1917, copper and brass door handles had to be turned in. Brass pestles and mortars surrendered for military purposes were replaced by cast-iron or porcelain "wartime mortars". Iron "wartime mortars" bore a slogan and a date, porcelain ones always had the portraits of the monarchs on. The shortage of raw materials was spectacular in the shoe industry, manifesting itself in the numerous advertisements of wood-soled shoes. Palma rubber shoe heels were thin on the ground, too. The Bér Dezső: Kereskedők! Iparosok! jegyezzetek hadikölcsönt! [plakát] Dezső Bér: Merchants! Craftsmen! Subscribe to war loans! [poster]