S. Nagy Anikó, Rédey Judit: Az utca képeskönyve. Kereskedelmi plakátok és korabeli kritikájuk (1885–1945) (Bpudapest, 2006)

take into account. Old posters show through the paper of the poster, posters easily get dirty and there's rain, dust and graffiti. All of this is quite sufficient to kill the idea of the sheet that has been washed white. The poster is, however, beautiful and is representative of Robert Berénys work and only the bottom-left corner spoils it with its confusion and lack of composition. (Reklámélet, November 1929) Iva«, Hevesy. The New Season's Posters (...) There are two types of gaudiness: there is bad gaudiness and good gaudiness. Nine tenths of posters are examples of bad gaudiness. Elida posters are examples of good gaudiness. These Elida posters present beautiful women and a baby-faced stereotype. They are not works of art but neither can it be said that they are drawn badly or tastelessly. (...) Elida does not suggest the product and engrave it on our mind but rather wants to illustrate the effect of the product: a woman who uses Elida will be as beautiful as this. (...) (Reklámélet, November 1929) Pál, Hadai. Modiano Posters (...) You come across them on street corners, railways stations and they are everywhere in your morning post. They are pushing this cigarette paper and tip on all fronts. There is a clever, not to say cunning, strategy dominating here. (...) Nearly all of our older poster artists and the new ones line up in Modiano's army. From the simple grimace, via the caricature to the geometrical shape-construction, each trend has its own representative. (...) (Magyar Művészet, 9-10/1930)