S. Nagy Anikó, Rédey Judit: Az utca képeskönyve. Kereskedelmi plakátok és korabeli kritikájuk (1885–1945) (Bpudapest, 2006)

Gyula, Ziegler. Photomontage The use of photomontage in posters is not among the easiest of solutions as the use of so many pictures sometimes creates a congested and muddled blotch and it is really quite difficult to set the picture fragments used in the right perspective and tone but in the right hands it is one of the most expressive advertising tools of the present day with the greatest future. (Magyar Grafika, 1930) Pál, Nádai. Introducing "Book and Advertising Art" There are those who were born to shout in the crowd. Berény and Bortnyik are head and shoulders above the rest. The former has a greater strength of form construction and joy that is paired with experiences of childhood. The latter makes a better virtuoso. He captures the viewer with his complete and near perfect style. They both rule the mood of the people of today and the new street scene. (...) Both are not simply artists but also thinking men. {Magyar Művészet, 3/1930) VJe are showing three posters from Gyula Macskássy's truly stylish "Diana" series. This young graphic artist really knows how to speak to us in a clear and forceful poster language. One or two well captured colours, virtually primitive form; concise and imaginative text that is an excellent example of how to say a lot on a poster with few words {Reklámélet, \une 1932) Charles, Rosner. Hungarian Advertising Art Hungary's principal export is its talents. Special attention must be invited to this point if a sectional view of Hungarian advertising art is to be given. A considerable number of Hungarian artists are to be found in the countries which have given most encouragement to European advertising art in the last fifteen years. It may be asked what secures this exceptional