Az Eszterházy Károly Tanárképző Főiskola Tudományos Közleményei. 2007. Sectio Scientarium Economicarum et Socialium. (Acta Academiae Agriensis : Nova series ; Tom. 34)
Chambliss Karen-Slotkin Michael H.-Vámosi Alexander R.: A 'javító' fenntarthatóság a'steady-state' fenntarthatóság és a strukturált ökoturizmus
A 'javító' fenntarthatóság.. 29 planning at the Florida Keys Birding & Wildlife Festival (FKBWF) and SCBWF. Although both festivals adhere to the tenets of the Tourism Triple-E, significant differences exist in the respective missions espoused by the festival organizers. The organizers of the FKBWF agreed on an education-based mission "to create awareness of the unique birds and wildlife of the Florida Keys, particularly amongst locals, through education and conservation." In contrast, Ms. Laurilee Thompson, the chief architect of the SCBWF, espouses an economic-based mission that she believes fosters conservation efforts. So while both festivals champion the cause of environmental conservation and sustainability, the strategy used to promote this vision varies. 4.2 Extension 2: Ecotourism Typologies at the SCBWF WL have provided a valuable contribution to the literature by identifying the structured ecotourist typology, a market segment that resembles soft ecotourists on some dimensions (trip type and services) and hard ecotourists on other dimensions (attitude and behavior). Analogous to citizens who identify their political beliefs as both "fiscally" conservative and "socially" liberal, the structured ecotourist displays behavior on the polar ends of the ecotourism spectrum: "product-type" soft on one pole and "environmentally" hard on the other pole. Structured ecotourists reveal a preference for short, multi-purpose trips, in larger groups, to destinations offering high levels of service and superior interpretation. Moreover, their attitudes and behaviors reveal a strong commitment to environmental conservation and the ideals of enhancive sustainability. WL caution against generalizing these findings without further corroboration, and suggest extending their survey to a broader array of ecolodges and to other "accommodation and non-accommodation settings." The SCBWF presents an almost ideal event with which to validate the ecotourism typologies found by WL, and to examine cross-cultural differences in behavior, attitude, motivation, and activity preference between ecotourists residing in Australia and those residing in the United States. Given our proposition that BWFs are a market driven response to the structured ecotourist typology, our research hypothesis is that the SCBWF attracts a significantly higher proportion of structured ecotourists than softer or harder ecotourists. WL crafted a simple methodology that avoids biasing the sample frame with people from the general traveling population. They did so by targeting the consumers of a common ecotourism service: overnight ecolodge accommodations at facilities that have achieved advanced ecotourism accreditation status and that are situated within a one-hour drive from the internationally acclaimed beaches of Australia's Gold Coast. The reputation of these two ecolodges, combined with their fortuitous location near the Gold Coast, serves to draw, in total, about 35,000 visitors annually. From this large pool of known consumers, the authors mailed questionnaires to a randomly selected sample of 3,000 individuals (1,500 from each lodge). 1 2 1 2 This is the only paper on ecotourism typology, to our knowledge, that employs a pure simple random sampling methodology.
