Az Eszterházy Károly Tanárképző Főiskola Tudományos Közleményei. 2007. Sectio Scientarium Economicarum et Socialium. (Acta Academiae Agriensis : Nova series ; Tom. 34)
Chambliss Karen-Slotkin Michael H.-Vámosi Alexander R.: A 'javító' fenntarthatóság a'steady-state' fenntarthatóság és a strukturált ökoturizmus
30 Chambliss Karen -Slotkin Michael H.-V ámosi Alexander R. The SCBWF parallels some key attributes that WL exploit in their sampling methodology. Foremost, the SCBWF is recognized as one of the premier BWFs in the United States, and is the industry benchmark for the more than twenty festivals held yearly in Florida. Second, the host city of Titusville is strategically located near the internationally acclaimed Cocoa Beach (home to Ron Jon's Surf Shop) and Kennedy Space Center, and is only a 45-minute drive from Disney World in Orlando. The close proximity to these venues makes Titusville an attractive, year-round destination for ecotourists of all types. In sum, the coalescing of these attributes, (renowned ecotourism event and favorable location) increases the likelihood of segmenting the ecotourism market into the three population clusters identified by WL. Following the guidelines of WL, the sample frame for our proposed research will be drawn from a known pool of registered visitors at SCBWF during the past five years. In order to limit sample bias and to focus on the behavior of ecotourism consumers, festival participants who are attending the event primarily to offer some service (festival organizers, vendors, volunteers, tour guides, seminar leaders, etc.) will not be surveyed. A five-year window is chosen in order to increase the population pool of festival registrants from which to sample. Unlike the two Australian ecolodges, which draw thousands of visitors annually, the SCBWF is a short-lived event (five days) that attracts about 600 registered visitors per year. In terms of validating their findings, there are three notable differences in the proposed sampling frame that should provide a valuable contrast to WL. First, the ecotourism service consumed by the visitors differs between the two studies. WL target consumers of an accommodation type, independent of the ecotourism activity consumed, while the proposed research targets consumers of an event type, independent of the accommodation type consumed. Second, SCBWF draws primarily birders to the event, arguably the largest ecotourism activity in the United States. Validating the ecotourism typologies to this important sub-group would be a significant contribution to the literature. Third, the sampling frame will be limited to people residing in the United States. Contrasting the cross-cultural differences in behavior, attitude, motivation, and activity preference between ecotourists from different countries (United States and Australia) adds a further, unique dimension to the study. 4.3 Extension 3: Structured Ecotourism and Enhancive Sustainability Whereas the first two extensions are intended to validate the soft, hard, and structured ecotourism market segments from both supply-side and demand-side perspectives, the third extension more fully explores the determinants of environmental commitment and enhancive sustainability for the three ecotourist typologies. The proposed study will build on the work of Singh et al. {forthcoming ) who use a marketing-oriented theoretical backdrop in modeling the relationship between attitudes, perceptions, and beliefs on environmental activism and enhancive sustainability. Conceptually, the term environmental activism reflects actions that demonstrate a significant (high) level of environmental commitment. The authors developed an operational construct, ACTIVISM, which includes a) educating others about the
