Bethlen Almanac 1999 (Ligonier)
The Hungarian Reformed Federation of America
Marketing Strategies of the HRFA With the end of the 20th century, one of the few certainties we can be sure of is the continued rapid development of the Internet; another is the fact that our daily life for many years to come will be affected by entirely different kinds of marketing strategies. In the cyberspace of the 21st century, we will have to learn new ways to market our financial services. The traditional ways of the 20lh century are already giving way to new approaches, not only for retail marketing but also for financial services such as life insurance. The key question that we have to address day after day is how to expand our customer bases in this new environment, because keeping up with customers in the 21st century marketplace will require both marketing activity and skillful execution. After all, the financial services business has always been about building relationships with present and future customers. Contemporary life shapes people’s expectation and respectability. The baby boomers have transformed our society in their image, bringing to the forefront independence, individuality, simplicity, and the need to take control of personal outcome. As the role of change in our lives and the pace of life itself continue to accelerate, we have to pay even closer attention in order to maintain the purpose, meaning and very existence of our fraternal society. The good news is that the new marketing environment thrives for convenience, customerization and simplicity. The vehicle for all these is already in place through the Internet and e-commerce. George Dózsa, HRFA President Synopsis of Resolutions Adopted at The Spring Board Meeting Washington, D.C. - April 26-30,1999 The Spring Board of Directors meeting was called to order by National President George Dózsa at 9:00 a.m. on Monday, April 26, 1999. 6
