William Penn Life, 1986 (21. évfolyam, 1-6. szám)
1986-11-01 / 6. szám
Page 2, November-December 1986, William Penn Life WILLLm W PENN LIFE U.S. Pottage Paid Pittsburgh, PA Permit No. 2724 Editor-in-chief............... Associate Editor.......... Managing Editor......... ..........................................................................E. E. Vargo 709 Brighton Rd. Editing Office Pittsburgh, PA 16233 Area Code 1412) 231-2979 Office of Publication 709 Brighton Rd., Pittsburgh, PA 16233 Print production by Gateway Press, Inc., Monroeville, PA Published Bi-Monthly Fostmaster: If undelivered, please send form 3579 to: WILLIAM PENN ASSOCIATION 709 Brighton Rd., Pittsburgh, PA 16233 Promotion— —From Page 1 many business people. Simply stated, before we can convince someone to join our Association or sell them an insuranceorannuity plan, we must first stir up their interest in the Association and what it has to offer. In my August report to the Board of Directors, I furnished tables of statistics showing the continuous decline in our adult and juvenile membership during the past 30 years. To help reverse this trend I recommended two approaches to promotion: One, a juvenile promotion program which the Board approved. This consists of separate adult and juvenile door prize donations at various social functions accompanied by cards filled out by entrants at portable promotional displays. Two, a direct mail approach through an insert in the William Penn Life containing a short form membership application and coupon. Thefirst full-scale individual promotion conducted under our new program was the Halloween Safety Flashlight campaign in the September-October issue of this publication. The success of this promotion is evidenced by the nearly 3,700 children whose names were sent in to receive a free flashlight. Some skeptics might say the number of responses was not surprising. After all, we all like to get something for nothing. To that I say all those who responded to our ad did give us something — something very important. They gave us their attention. When you have someone’s attention that means, however slightly, you have their interest. Even the slightest bit of interest can be the starting point for building a permanent and mutually beneficial relationship. We have experienced relatively similar success with our door prize promotion. In the month of September, Association representatives manned displays at five social affairs, including three non-Association events. These events generated the names and addresses of 911 adults and 270 children for a total of 1,181 newly established contacts. We plan to continue this program by purchasing additional display units so that our agency offices can each have a set. You notice that the main intended audience for our promotions are children. After all, it is the children for whom we work so hard to preserve our ethnic heritage. It is the children who must carry on the fraternal spirit into the next century. Christmas Tree Tips Artificial Christmas trees may have many good qualities, but for us sentimental romantics there’s no substitute for the appearance and fragrance of a freshly cut tree. Today’s prices make buying a fresh tree seem like a small investment whose payoff comes in the joyful faces of children watching Daddy squeeze the tree through the front door. To maximize that invaluable return on your investment, follow these helpful tips for keeping your tree looking its best: ■ To protect your freshly cut tree from drying wind during the drive home, place it in the trunk of your car or inside a van or station wagon. If the tree must be tied to the top of the car or carried in the back of a pickup truck, wrap it in a large sheet of plastic or a bed sheet. ■ As soon as you get home, cut off an inch from the end of the stump and set the tree in a bucket of warm water. ■ Place the tree in a cool shaded area such as a garage until you are ready to decorate it. Keep it stored away from the wind, sun and extreme temperatures. ■ A large tree can absorb up to a gallon of water every day for the first week after it is cut, so be sure to add water to the tree stand at least once a day, more if necessary. Advisory------------------------From Page 1 The honorees also used the occasion to reflect upon their long years of service and the importance of the Association in their lives. In recalling his early days with the William Penn, Mr. Wukovits recounted the fellowship he found amongst the Hungarians he visited. “You speak of love, you speak fraternalism... the ‘old’ secretaries knew I was not being paid. When I would visit their homes, their wives would have the bed ready for me and have a meal prepared,” he said. “If we can resurrect that love again, then we can be the greatest association on Earth,” Mr. Wukovits said. Mr. Danko echoed his colleague’s hopes for the future. “I always urge youngsters to look ahead and plan for the future so we can celebrate another 100 years of our Association,” he said. Because of ill health, Advisory Board member Michael Hegedűs did not attend the dinner. The members of the Association’s Advisory Board share a laugh at a dinner honoring them for their long years of devoted service. Pictured here are (from left) Elmer Charles, President Emeritus, John P. Balia, Stephen Danko, Frank J. Wukovits Sr. and Frank Bero. (Photo by Louis Fodor) Mrs. Sylvia Toma accepted an Advisory Board membership plaque on behalf of her recently departed husband, Joseph Toma. With her are National President Gay B. Banes and National Vice President Albert J. Stelkovics. (Photo by Louis Fodor) Free Safety Flashlight Offer Attracts Children And Parents The response to the Association’s free Halloween Safety Flashlight offer in the September-October issue of the William Penn Life was, in a word, overwhelming. Nearly 3,700 children asked for and received a flashlight with safety wand in time for trick or treating. What pleased us the most was knowing that the flashlights would help make this Halloween a little safer for a lot of children. We were also pleasantly surprised by several gracious letters sent to the Home Office by the parents, grandparents and other relatives of the children who received the gifts. One particular letter, from Mary Ebanks of New Tripoli, Pa., captured the feelings of the children and their families best: Dear Mr. Banes, Today our five-year-old son excitedly opened the package addressed to him from William Penn (Association) and within a minute, had batteries loaded in the flashlight ready to "go feed the dogs.” During dinner, my husband and I were entertained with a light show and, of course, after bath time, Patrick really needed to get his slippers from under the bed with the new flashlight. I sincerely want to thank you for such a practical gift you gave to our son. You’ll never know how happy and important he felt. In short, you genuinely made his day — and mine. Happy Halloween to everyone at William Penn. Gratefully, Mary Ebanks p.s. God bless you for your interest in children. It was children like Patrick and comments from people like his mother which made all the effort spent by Home Corrections In our Special Centennial Issue, two gentlemen in the photogragh on page 2 were incorrectly identified. The man identified as Alexander Molnár should have been identified as Alexander Moldovany and the man identified as László Fabian is really László Fishbein. In the same issue, the captions for two photgraphs were inadvertently switched. The gentlemen in the upper righthand picture on page 9 is Joseph Stefka, president of the National Slovak Society. The man in the lower lefthand picture on page 10 is Richard A. Sebastian of the Pennsylvania Insurance Department. Also, on page 20 in the story headlined “Employees Pitch In To Handle Details,” the name of Home Office employee Suzanne Deak should have been listed among those who assisted in preparations for the banquet. Office employees on the promotion worthwhile. The great number of responses to the offer happily forced the Association to buy more flashlights than originally ordered, and several employees worked Saturdays to make sure every child would receive a flashlight in time for Halloween. Included with each flashlight was a message to the children from National President Gay B. Banes and a list of safety tips for both children and parents. “The flashlights were just the beginning,” President Banes said. “Now we will move forward with the other aspects of our juvenile program and let everyone know that we really do care about them and their children.” COOK BOOK HUNGARIAN SPECIALTIES and OTHER FAVORITES Net Proceeds for the benefit of the William Penn Ass'n Scholarship Foundation DONATION $4.20 FOR 1 COPY Send Check or Money Order WILLIAM PENN SCHOLARSHIP FUND P.O. Box 438 New Brunswick, N.J. 08903
