Ferkai András: Shopfronts - Our Budapest (Budapest, 1996)

The “Csemege” (“Delicatessen") basket on the logo of one of the chain stores in the 1950s at 48 Teréz körút, VI

day.) During this time, the word shopfront was reinterpreted. “The shop window should be nothing but an aperture, and the sight of the shop’s interior designed with artistic care and seen through the window should form the taste of its audience walking by in the street,” wrote one expert in 1959 about the shops located along the main roads. It was in this spirit that in the 1960s the ground floors of buildings were modernized, the shopfronts were covered with cut blocks of stone and huge panes of glass were employed making the shop windows look rather like aquariums. The iron-aluminium standard frontages rapidly impoverished the appearance of the shopping streets. The same trend took a new turn in the 1970s when shopfronts made of safety glass became fashionable (4-6 Kossuth Lajos utca,

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