Fraternity-Testvériség, 1969 (47. évfolyam, 1-12. szám)
1969-01-01 / 1. szám
have no intention of buying the salesman’s product, or even if the orator is of another political or religious faith, we listen. And that is a great step towards a sale. Any quality that has this power is surely worth developing. V It is almost impossible for us to develop a false enthusiasm that won’t be detected. Actors can play a part and assume a great enthusiasm that has no basis in fact. However, no actor— so I’ve been told—can deliver his lines with true fervor, unless for the time being, he lives the part he plays. If we don’t believe in a thing, then the words that describe it have little life or meaning. And all efforts to sell the product fail. So the life underwriter must feel within a sincere and deep enthusiasm for his product. And the way to develop that enthusiasm is to apply the sales presentation to his own life situation. If he buys his own product, his words will then—just naturally—be clothed with warmth and ardor, that will go far in persuading prospects. He can intensify that enthusiasm, too, by visiting homes for orphans and old folks. There he will see at first hand the disasters that follow inadequate life insurance programs. Then when he presents a plan that will avoid broken homes and lonely old age, his very heart will glow with sincerity, and every word will have heart-stirring meaning. Thus are great life insurance sales made. VI If the Life Underwriter will take one further step and add to his Belief, the acceptance of his Duty as a life underwriter, then he will attain such strength that success cannot be denied. For these two Intangibles will be the source—the real foundation—of the other, Enthusiasm. The firmer the belief and the more complete the acceptance, the more intense and sincere will be the Enthusiasm. In this final step, the life underwriter reaches the height of his service—and success. He knows in his heart he is needed! For he gains the conviction that there are certain homes and businesses that he alone can protect against the perils of death. Such is the effect of accepting the Duty of one’s calling. VII “Nobody is going to order a man to develop. Whether he lags or moves ahead is a matter of his own personal application. It takes time, work and sacrifice. Nobody can do it for him.” —Ralph J. Cordiner, Board Chairman, General Electric The New Year holds great promise of continuing and increasing prosperity. 12 Every economist, every analyst, every business expert, every financial prophet—all predict that business will grow in 1969 and far surpass 1968. American and Canadian homes will enjoy richer living and more luxuries than in all history. New products to bring greater comforts and pleasures are being made available, and will be bought by our citizens this year. More homes will be built, more pleasure trips taken, through North America and abroad, more autos will be bought, more leisure enjoyed. More men and women will be employed. Payrolls will transcend all past records. And life insurance sales will grow. New levels in total business in force and in total assets will be reached. New records in production will he made. This must be true, for our nations’ prosperity must be stabilized through the safeguards of life insurance. With these great opportunities ahead, there are these questions for each underwriter to answer in the quiet of his own room: (1) Will you work to obtain your share of this new business, so that you and your family may enjoy the richer living? And (2), will you put forth a special effort to underwrite the security of your country, for the benefit of our future generations? “No man is going to order a man to develop.” 2aQQQSaE2EEEQKaaQEa2!2í25iE2!2f2!2í2EEÍ2í2í2!2!2f2í2í2í2í2EESJQ CAPTAIN BABOS EARNS HONOR Capt. Sándor Babos of Flight H has been selected as Instructor Pilot of the Month for September in the 3501st Pilot Training Squadron at Rees Air Force Base on the basis of outstanding all-around performance. Captain Babos is a member of our Federation and the son óf Rev. and Mrs. Alexander Babos. Congratulation. YmnrmnnnnYmnrmnTmnrmrmnnnnnrmnnnrmnnnnnnmL “The service we render to others is really the rent we pay for our room on this earth. It is obvious that man is himself a traveller; that the purpose of this world is not ‘to have and to hold’ but ‘to give and to serve.’ There can be no other meaning.” — Wilfred T. Grenfell
