Fraternity-Testvériség, 1958 (36. évfolyam, 1-11. szám)
1958-08-01 / 8. szám
10 FRATERNITY and in order to give better service to our members, we worked out a number of new insurance plans which will be put into circulation in the near future. We introduced new methods for the conservation of membership and we provided for necessary equipment to facilitate more efficient management of our section offices. Our meeting was rich in blessings. It was instructive and constructive. We believe that this experience will help to produce the rich harvest expected by the end of this year: the individual achievements as well as overall good results of which we can be justly proud and which will be pleasing to God and to man. We closed our fall meeting on a note of thanksgiving to God for the harvest gathered thus far and on a note of mutual determination that during the remainder of this year we will do our best in prospecting, in obtaining new members and in using all available means to conserve both our young and old membership. These worthy aims might be well served if we read, consider and take to heart the following excerpt from “The Fraternal Monitor” of August, 1958. Field workers, read it and follow its instructions: DON'T LET THEM DOWN Why a salesman in any line of business should ever neglect old customers, no one has ever been able to figure out — but they do! In that connection, we believe that what many field workers need is a good old-fashioned Certificate-owner’s Month each year to remind themselves of their opportunity to profit from new sales to old friends. What brings this to mind at this particular time is a letter we’ve just read — a letter written by the president of a multi-billion dollar life insurance company and addressed to those who represent his company in the sales field. With the deletion of only the company name, here is the letter, word for word: “Once in a while we are made aware of an all too frequent weakness in the habits of life insurance associates — our own, just as well as those of other companies. The following excerpt from a letter addressed to me by one of our good policy-owners in the east will make my point clear. “He says, T have not seen a sales agent of your company since I bought this policy some six years ago. No one from your company has contacted me to inquire as to my present needs of insurance, or to give me the benefit and counseling service which, of course, I am paying for as part of every premium. “ ‘Recently I had occasion to purchase an additional $10,000 policy from another company. They have been most co-operative in counseling me on my life insurance needs. This business could have been given to your company. But I did not feel that it was my obligation to call this to the attention of your sales people in this area who, incidentally, I have never met.’ “There it is! One of our own policy-owners, who is practically crying for service and additional protection. And because the representative
