Kulich Julianna - Török Róbert: „A good merchant is the benefactor of the world”. Two centuries of Hungarian trade (Budapest, 2016)
CONTENT Foreword ............................................. 3 “A good merchant is the benefactor of the world” Two centuries in the history of Hungarian trade ....... 3 Signs and signboards ................................. 5 Heinrich Wurm & Magazine’s signs ................... 7 Fairs and markets ..................................... 9 Development of commerce in Hungary in the 19th century ...................................... 12 Measurements ...................................... 15 Hungarian Royal Museum of Commerce ............. 18 Symbols and Patrons of Commerce .................. 20 Development of vocational trade education in Hungary .......................................... 23 Student cap ....................................... 25 Young Merchants’ Society .......................... 25 Companies .......................................... 27 Shops ............................................... 29 Groceries (Spices and delicacies) ..................... 31 Petroleum tank .................................... 32 Pekarek’s ’Chinaboy’ display ........................ 33 A good salesperson ................................ 34 Shop-windows are the eyes of the shop ............. 35 History of advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Advertising Column ................................ 38 Dreher’s Bak beer electric sign, reconstruction ........ 39 Stollwerck Chocolate Machine ...................... 39 Tobacco shop ....................................... 40 War Widow ....................................... 41 The Black Dog Drugstore ............................ 42 Trade Fairs and Expos ................................ 44 Imperial and Royal Court Supplier ................... 46 The medal of the Budapest Chamber of Commerce and Industry: “A good merchant is the benefactor of the world” ............................................ 46 Budapest International Fairs ......................... 47 The Nándor Winkle Company ........................ 50 Jubilee commemorative plaque .................... 51 The Stühmer Chocolate Factory and its chain stores ... 52 Serving glass containers .......................... 54 Department Stores .................................. 55 The Paris Grand Department Store (Párisi Nagy Áruház) . . . 57 The Hungarian Fashion Hall (Magyar Divatcsarnok) .. . 59 Corvin Department Store (Corvin Áruház) ........... 60 “Ant” (Hangya) Co-ops and the co-operative movement ....................................... 62 “ Ant / Hangya” Coop metal enamel board, from Mezőberény ....................................... 64 Ironmonger’s Trade .................................. 65 Kitty yeast dispenser ................................ 66 Stationery ........................................... 67 Toilet paper ....................................... 69 “There is no day without Meinl coffee” ............... 70 From World War II to the nationalization ............. 72 Nationalisation ...................................... 72 The Nature of Socialist Retail Trade ................... 74 The “KÖZÉRT” Company .............................. 77 Csemege Company .................................. 79 State Department Stores ............................. 81 Skála boy (kópé – coop) ............................ 82 Retail trade on new paths of development ........... 83 Malls .............................................. 84
