Rédey Judit (szerk.): Nyitunk, Plakátok a szocializmusban, 1945-1989, Magyar Kereskedelmi és Vendéglátóipari Múzeum időszaki kiállítás 2009. október - 2010. február. Kiállításvezető (Budapest, Magyar Kereskedelmi és Vendéglátóipari Múzeum, 2009)

live to see large-scale production which did not begin for another four years afterwards, in Biogal, another pharmaceutical factory. The rivalry of local soft drinks started in the Sixties and continued well into the Seventies. Many witty and creative designs and slogans were produced by György Kemény, Vilmos Mohrlüder, Beatrix Vertei and János Ekes. Coffee advertisement posters in particular were brilliant in the late Sixties and early Seventies. The energetic female figure with the modern hairstyle and characteristic colours of István Bakos' 1969 advertisement for Orient mokka coffee heralds the female ideals of the Seventies. Sándor Lengyel's coffee-bean and African boy figures, set against a yellow background, are particularly charming in the advertisements for Omnia, Rio and Ali Baba roasted coffee. Successful slogans - charming advertising figures Clothes manufacturing and trading companies increasingly often used slogans. "Elegant a divatmárka" ("Elegant the fashion brand"| stood for Május I

. Ruhagyár |May 1 Clothes Factory]; "Kevesebbért többet" Г'Моге for less"| ran the slogan of Alkalmi Áruházak ISpecial Occasions Department Stores]; and Aranypók IGolden Spiderl proudly announced, "25 esztendeje ügyelünk a részletekre" |"We have been paying attention to details for 25 years"]. Skála's winter sales campaign "Lássuk a medvét!" |"Let's see the bear," a Hungarian proverb meaning "let's get down to business"! was very popular, as was its likeable figure, Skála Kópé |Prankster|. The Fonalkikészítőgyár (Cotton Manufacturing Company] promoted its products with F

oki Ferkó. Pók ISpiderl, the predecessor of Aranypók, opened its first store on Rákóczi út in 1931. After nationalisation, it was rechristened Budapesti Harisnyagyár |Budapest Stocking Factory], then Artex, and in 1962 it was merged with Fővárosi Divatáru Kiskereskedelmi Vállalat IMunicipal Fashion Product Retail Company]. In 1973 it was renamed Aranypók Divatáru Kiskereskedelmi Vállalat IGoilden Spider Fashion Product Retail Company], and in 1982 Aranypók Kereskedelmi Vállalat (Golden Spider Trade Company], selling fashionable knitwear. 32