Rédey Judit (szerk.): Nyitunk, Plakátok a szocializmusban, 1945-1989, Magyar Kereskedelmi és Vendéglátóipari Múzeum időszaki kiállítás 2009. október - 2010. február. Kiállításvezető (Budapest, Magyar Kereskedelmi és Vendéglátóipari Múzeum, 2009)

One of the key themes of the era, along with social equality, was the issue of women's rights. Hunga­rian women were finally given the same political and civil rights - suffrage, the right to education, choice of career and work - as Hungarian men. By the 1950s male human resources had been deplet­ed, yet in consequence of an extensive economic policy, there was a sharp rise in demand for skilled labour. The employment of women was a crucial issue, out of which the ideal of the "working woman" was born. The employment of women was facilitated by ready-made clothes, ready-made food, tins, fast-frozen meals, workplace canteens and subscription meals. Household machinery became widespread. Amid the baby boom of the so-called Ratkó period childcare institutions, crèches and kindergartens saw rapid development. The period was named after the textile-worker-turned-health-minister Anna Ratkó ( 1903 —1981) who introduced stringent abortion policies in the early Fifties. The Csemege Kereskedelmi Vállalat (Delicatessen Trade Company] operated for forty years alongside the KÖZÉRT company. A national company, it was established in 1952 with the aim of setting an example of modern commercial methods, techniques and product ranges. Merging Globus Konzervgyár (Globus Tinned Food Factoryl with several other plants, the Budapesti Konzervgyár (Budapest Tinned Food Factory] was set up in 1950. Its main products were bottled ready­made foods. The use of tinned food became increasingly widespread in households and restaurants. In the nationalisation spree of 1948 and 1989 the Magyar Élelmiszerszállító és Áruforgalmi Rt. (Hun­garian Food Transport and Trade Inc.|, Óbudai Kristályjéggyár Rt. [Óbuda Crystal Ice Factory Inc.], Városi Hűtőház Kft. (City Cold Storage Ltd.] and Hűtőház Hasznosító Kft. (Cold Storage Facilities Ltd.] companies were merged into the Budapesti Hűtőipari Vállalat (BHV) (Budapest Refrigeration Industry Companyl which produced frozen foods and ice. The fast-frozen products of BHV were initially marketed under the brand name Globus and Mirelite. From 1959 onwards all frozen products were sold with the Mirelite emblem. In the early Fifties the ideal woman was fully employed, was muscular, masculine, wore overalls and boots. Clothing became significantly less elaborate; however, by the end of the decade girls and 26

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