Kiss Imre: Szódavíz, egy magyar kultuszital, Szikvíz ipartörténeti album (Budapest, 2008)

Teherautó-reklámok Van ads It was the adverts that were the most colourful and the most interesting, which addressed the readers coming from the trade. Ads for the public were less in number, but soda water was not advertised either, as it was an essential food. A good proof of this is the price maximised by law, and who could have heard about advertising milk or bread those days? Yet, there was an attempt: the subscribers of the paper could get a poster of the famous graphic artist, Imre Földes, at a reasonable price. Into the blank, lower part thereof, they could put down their names and addresses. It could be ordered by a plant owner for himself or any one of his resellers, be it a chandler, an innkeeper or a tavern keeper. „lf you want to be healthy drink soda water", said the very simple inscription. They advertised wooden crates with the right-sized bottles and special bottle-washing brushes thereto. Almost any kinds of parts to the horse drawn carts and later special trucks for delivery. Helmet and wrist brace, but, first of all, machines and tools for manufacturing. About the latter ones, primary and authentic information is offered by the suppliers' catalogues, e.g. the one published by the Fiazslinszky and Companions' Pharmacy, who were perhaps the most famous manufacturers and marketers at the beginning of the past century. Today's problems of marketing should not depress our readers. The „green" character of the plastic bottle that can be recharged as many times as 200 is not attractive enough to recycle and to increase the turnover as long as hypocratic behaviour, which is present in environmental protection, is not willing to realize the principles that are stressed but disregarded. The society of tradesmen is not able to finance all the burdens required, and cannot protect its own and the buyers" interests in the gigantic-