S. Nagy Anikó, Rédey Judit: Az utca képeskönyve. Kereskedelmi plakátok és korabeli kritikájuk (1885–1945) (Bpudapest, 2006)

city". They also compared the poster to a "town crier who has lost his voice and wants to entice the public with colourful gestures". They met with posters in their original and real setting and did not see them through the filter of the standard set by modern applied arts. Their searching eyes also managed to pick out masterpieces in the jumbled poster jungle of the street. They attributed illustrated posters with the role of taste development. Analytical and critical writing came to the fore from the 1920s onwards and the role of the professional press increased. Articles in Magyar Iparművészet (Hungarian Applied Art), Magyar Grafika (Hungarian Graphic Art), Reklámélet (Advertising Life) and Plakát (Poster) regularly informed readers about poster competitions, exhibitions and the foreign success of Hungarian posters. Iparművész (Applied Artist) started a column called "Plakátkritikus" (Poster Critic) at the end of the 1930s. Well-known critics and art historians (Pál Nádai, Károly Rosner, Iván Hevesy) wrote about commercial graphic art. They even interviewed the poster artists themselves and looked for the link between artistic value and the power to mobilise. The exhibition recreates the atmosphere of the street and brings the posters closer to a modern audience. It asks its visitors: What do you think makes a good poster?