Postai és Távközlési Múzeumi Alapítvány Évkönyve, 1993

Kiállítási emlékezések - Angol nyelvű összefoglalók

above it a large umbrella-shaped hood to represent the sky, within which a model of a telecommunications satellite will be suspended. Light effects will be used to project the areas to be served by the planned Hungsat satellite onto the world map.

One side of the hall will show the history of radio, and the other the history of television, in articles, documents, photographs and information boards.

A cloakroom has been placed on the ground floor and a refreshment counter on the first floor. The meeting room, specialist library, radio amateurs’ room and the operating radio studios open off a corridor behind the exhibition hall.

Mrs Gergely Kovács: p. 98

To Market - Some Ideas about Museum Promotion

The study discusses the need for promotion of museums in the light of a 30% national fall in recorded visits. The visitor figures for the Foundation’s four Budapest and four provincial museums are analysed, along with a breakdown into types of visitor. The local, material, intellectual and staffing requirements of museum services are explored. There is a table summarizing the physical equipment of the museums, from which it emerges that the Foundation does not possess a single comprehensively equipped exhibition hall apart from the Diósd Museum.

Museum services make big demands on both physical and mental resources. Only with a comprehensive, multilingual presentation can a museum, as an intellectual workshop, display its achievements. Mention is also made of the possible dimensions of this and the aids by which they can be attained.

The study looks at the inducements to visit a museum, the experiences gained from museum displays and the complaints and suggestions made by visitors, as found in the visitors’ book of the Postal Museum in 1993.

Finally, a short summary is given of the advertising and promotion work done by the Museum, with the observation that although museums need professional advertising and promotional services, they cannot afford them, since the flow of visitors provides intellectual, not financial enrichment of society, not of those producing or promoting the service.

Gabriella Nikodém: p.106

In Memory of László Kékesi

An exhibition of the life’s work of László Kékesi, the stamp designer and graphic artist, opened at the Stamp Museum on May 5, 1993. When we began work on the exhibition, we already knew he was suffering from an incurable disease, but we never thought that the exhibition would serve only as a memorial to him.

Kékesi’s work as a stamp designer coincides with what can arguably be called the

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