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, Terence 2008 Visual Impact. Culture and the Meaning of Images. Berg, Oxford-New York. makoll0@ The Community of Makó as Represented in the Photos Attached to Email Circulars by NORBERT GLESZER We settle in an environment and regard it as ours by way of attributing meaning to its elements. At times, we attribute several different meanings to the same space. Present paper studies the representations of the community of Makó in the email circulars sent by the descendants of orthodox Jews emigrated from Makó. A traditional community whose members were forced to emigrate and which has since then thoroughly changed is recorded, reformulated and preserved by selective means of globalised mass communication. The digital-visual representation - which in itself represents the thorough change of globalising communication - used by a community emphasizing its traditionalism becomes a part of its answer to change, as a guarantee of immutability. Selecting and using new means and phenomena in maintaining tradition in a globalised context - with the help of technology, mass communication and public transport helps bridging and connecting disintegrated spaces. Photos sent attached to circulars and preserved in a digital form strengthen the feeling of belonging to a community, at the same time eliminating the distance in time and space between members of the community. 74