A Herman Ottó Múzeum évkönyve 53. (2014)
Közlemények az I. világháború kitörésének 100. évfordulójára - Kiss Gábor Iván: Egy osztrák kőedénygyár az első világháborús osztrák-magyar-német propaganda szolgálatában
Egy osztrák köedénygyár az első világháborús osztrák—magyar—német propaganda... 459 AN AUSTRIAN EARTHENWARE FACTORY IN THE SERVICE OF THE AUSTRO-HUNGARIAN-GERMAN PROPAGANDA IN THE FIRST WORLD WAR Keywords: earthenware product, Austrian, Hungarian-style, propaganda, war The history of the earthenware factory of Wilhelmsburg (Lower Austria) goes back until its foundation in 1795. The production until 1883 - when Heinrich Lichtenstein from Vienna bought the factory - was done in small quantities. Next the factor)? has got the privilege, and has started to develop. Due to the development of the factory and to smart business actions in 1919 there were already three factories in the possession of the Lichtenstein family. After the First World War the factory has lost some of its markets, but with the introduction of new export policy and product development (sanitary articles and chinaware) has managed to survive. At the end of the 19* century the Wilhelmsburg factory could get into the Hungarian market as well. What was the secret of its success? It was the good quality, the clean white colour of the products, the cheap prices, and the Hungarian-style ornamentation used. At the outbreak of the First World War a new plate-series propagated the war. “Long live the army” — was the inscription on some of the plates, on others the Austro-Hungarian brotherhood in arms was the main motive with smiling soldiers shaking hands, again other plates demonstrated the strength of the joined army with the picture of a huge cannon. The friendly spirit was broken only with the depiction showing a nurse attending a soldier with head injury. The Wilhelmsburg factory succeeded well in business with its plate-series misrepresenting the reality of the war, but the war was lost, the Monarchy split up, and after Trianon the Wilhelmsburg earthenware factory lost ground in Hungary. [Translated by the author] Kiss, Gábor Iván
