A Herman Ottó Múzeum Évkönyve 38. (1999)

FEJŐS Zoltán: A matyó hírnév az Újvilágban

Philanthropic associations, such as YWCA, International Institutes, etc. of the early 1920 used the folk art and handicraft to help immigrants in the Americanisation drive. Later, in the post-Depression years, fairs, commercial expositions, international fashion or automobilé shows alsó used authentic or commercial homeland folk art to attract a wide public. The „matyó" fame in overseas served as in-group assertion of ethnic identity while it represented symbolically the Hungrianness for the outside, i. e. the American world. Zoltán Fejős 1192