Prékopa Ágnes (szerk.): Ars Decorativa 32. (Budapest, 2018)
Piroska NOVÁK: On the porcelain designer career of Éva Ambrus
10. Éva Ambrus: Prefabricated House tableware, decorative decal: Zsuzsa Péreli—László Zsótér, prototype, 1974-1975, Museum of Applied Arts, inv. no. : 87.104.1-8. Photo: Krisztina Friedrich dustrial production. For this precise reason, Éva Ambrus chose rounded shapes that curved inwards, as this allowed her to eliminate any deformation of the material that occurs during the firing process. The Bella-207 service, which harmonized design and technical considerations, proved extremely successful and popular not only in Ffungary but also in regions where it was exported, in particular Italy.18 (Fig. 5-7.) In December 1972, the first systems design experiment began in Hungary19 under the leadership of Sándor Borz Kováts, Mihály Pohárnok and György Soltész, with the aim of making more liveable the narrow kitchens found in flats constructed using panel system technology. The Kitchen Program for Prefabricated Houses took a comprehensive, holistic design approach to solving the problem, thus bringing together the works of professionals in several areas of science. Sociological studies were done to assess and analyse the functioning of kitchens composed of prefabricated components. Afterwards, the work- flow in the modular kitchens was designed with consideration given to space and object requirements, for which exact function plans were devised. Furthermore, connections with representatives of industry and commerce were established so that the prototypes could be produced in mass and put on the market. The factories participating in the Kitchen Program for Prefabricated Houses included the Alföld Porcelain Factory, whose design collective was headed by Éva Ambrus. Her designs for the Prefabricated House tableware series were completed in 1974-75; they were exhibited in a lavish display at the Budapest International Fair (Budapesti Nemzetközi Vásár) in the autumn of 1975, 111