William Penn Life, 2015 (50. évfolyam, 1-12. szám)
2015-11-01 / 11. szám
Moneywise with Bob Bisceglia, National Sales Director Character and integrity EARLY IN MY CAREER, I attended a seminar where the guest speaker said, "a person of character will purchase life insurance.. .but it takes a person with integrity to continue paying the premiums." That quote stuck with me throughout my entire career. Unfortunately, I have seen too many situations where I visited a client's home following the death of a loved one, only to find out that one or more of the insurance policies they were trying to claim had lapsed or expired. Funds they were counting on to pay final expenses, pay off a mortgage, help with education or defray additional living expenses would not be available. Nothing is more frustrating to the professional insurance agent or to the claimant. Back in the 80s, the company I was representing instituted a reinstatement campaign in which we were asked to visit the homes of customers whose policies had lapsed or expired. Our standard comment to clients was: we don't want your loved ones to find your policy in a drawer, only to find out that it's worthless and blame the insurance company. You see, that certificate is a contract, a contract that includes a lot of promises on the part of your insurance company: promises to accumulate cash value and pay dividends (if appropriate), promises to pay (or waive) your premiums if you get sick or injured, and promises to pay your loved ones a specified amount at your death (and possibly double or triple that amount if the death were accidental in nature). Your part—your only obligation—to make sure that the company makes good on all those promises is to maintain the premium payments in a timely manner. Some clients would ask, "what would it cost me to get this insurance back in force?" or "what would it cost for a new policy today?" It's amazing how many clients would take advantage of our offer to either reinstate their existing coverage or purchase additional insurance. Here in the fraternal world, if you allow your policy to lapse, you are giving up not only the promises found within your certificate but also all of the other benefits that come with membership in our fraternal society. That certificate is just a worthless piece of paper unless YOU make good on YOUR promise. It's a promise that you make to your loved ones, not to the insurance company. Purchasing insurance takes character; maintaining the premium payments (keeping your promises) takes integrity. Do you or a loved one have an expired or lapsed policy? Or, are you considering stopping payments on an existing contract? Then now is the perfect time to call your WPA agent for a complete review of your needs. Don't have an agent? Call our Home Office to have one assigned to your account. □ WPA is looking for a few good agents who want to grow with us William Penn Association is looking to grow and expand its reach in current and possibly new markets. To do this, we are seeking to add highly motivated agents to our list of over 800 existing agents. WPA currently writes insurance and annuity products in 20 states. The states include: CA, CT, DC, FL, IL, IN, KY, MD, MA, Ml, MO, NC, NE, NJ, NY, OH, PA, VA, WV and Wl. To grow, we need both full-time and part-time agents. Good agents are the lifeblood of any association, and WPA is a strong and growing association that has much to offer our members and the agents who write for us. If you are interested in an opportunity to grow with us, then contact Bob Bisceglia at I -800-848-7366, ext. 134. Thank you. Illustration © Can Stock Photo Inc./Belekekin 4 0 November 2015 0 William Penn Life
