Verhovayak Lapja, 1937. július-december (20. évfolyam, 27-53. szám)
1937-07-29 / 31. szám
July 29, 1937 PAGE 7 'Verhovay Journo ' NEWS REPORTER Branch 366. What happened to the committee that was supposed to plan our summer outings, hikes, etc.? I think everybody is waiting for our next outing. The members claim they had a very good time at the last one. When do we go again, Miss Toth ? When the news that two of our officers were resigning was announced, two members took it very badly. At the time the new officers were taking their oaths, the members walked out. Was that a nice thing to do, boys, or can’t you take it? NOTICE MEMBERS OF BR. 356, DETROIT, MICHIGAN For your convenience in the payment of your monthly dues and to take care of any matter which you may have, I have arranged to have office hours at the VERHOVAY HOME, 835 S. West End Avenue, every WEDNESDAY and FRIDAY evening begining at 7 o’clock. Please avail yourself of this opportunity to pay your dues as well as transact any other business you may have in mind. R. J. PHILLIPS, Secretary-Treasurer SOME VALUABLE TIPS Two of our girls seem to be very happy- lately. We wonder what the cause mignt be. One of them was called to the telephone at our last meeting, and upon asking who was calling, one member called out a name. Boy, did she run to answer the phone, but it wasn’t whom she thought it would be! MORGANTOWN, W. VA. Branch 333 The members of Branch 333 of Morgantown, W. Va., held a Surprise Party in honor of Mr. Michael Deri. Mr. Deri is one of the group travelling to Europe, having left on July 22nd. There were twenty members present at the party. Refreshments were provided by the host, who is also the Secretary of the Branch, Joseph Danish. Jr., assisted by Alex. Varadi, President of the Branch. The good wishes of the Branch were expressed to/ Mr. Deri, for a very pleasant voyage. Joseph Danish, Jr., Sec Alex. Varadi, Pres. A very successful life insurance executive who had been a fine personal producer for a number of years made this statement: “If I were going back into the field again, there are certain things I am sure I would do. The reason I am sure is because I haye been associated with successful producers all my life and I know what they do. 1. — My advice is that no man, unless he is wealthy, can afford to dress shabbily. 2. — I would follow some definite mailing plan. 3. — I would try desperately to acquire 5,000 age changes as quickly as possible. And 5,000 wedding anniversaries, because I know that one-third of all life insurance is sold at the age change time. 4. — I would be sure to ex tend my circle around each policyholder. 5. — I would be at least a modest joiner of organiza tions which would bring me into contact with new people In fact, I would be active in the Salvation Army if couldn’t afford to belong to anything else. Just give her a shake! A farmer gave the new man an alarm clock, and told him that he was expectto get up at four o’clock each morning. The first morning the alarm failed to ring, and the new man was nearly an hour late in rising. “Why didn’t you get up at four o’clock, as I told you ?” — the farmer asked him. “The alarm didn’t ring,” •— the new man riplied. “ I meant to tell you about that,” — the farmer told him, — “Sometimes it gets stuck, and won’t ring, — but you’ve got to shake it a bit and she’ll ring all right. — Now if she don’t ring by five past four tomorrow mornin’ — just give her a shake!” THE EDITOR THOUSANDS Enjoy Unrivaled Whisky Richness at Unexpected Price for Such Quality 6. — I would compile very large list of names of the sons and daughters of my policyholders and clientele who will some day reach an insurance age. 7. — I would ruthlessly eliminate suspects taking up my time. I would make it a point to make from two to three evening appointments. And certainly I would not overlook the value of luncheon engagements. 8. — I would read some good article every day on my business, and I would read some worth while material in other periodicals. 9. — I would try to remember that I am grown up — that there is no Santa Claus. 10-— I would remember that the mark of a civilized person is foresight and preparation for the future. This would help me to be pretty hardboiled in closing and business-like in my own affairs.” — (N. W. National News.) THE FORMULA NEVER CHANGED OR CHEAPENED IN 66 YEARS 90 PROOF KING ctfK entucky KENTUCKY BOURBON WHISKY BROWN-FORMAN DistiV/eryCOMPANY At Louisville in Kentucky WHY USE NEWSPAPER ADVERTISING? Who weeps with you when you are sad, and laughs when you are glad, and smiles with you when you are mad — the editor. Who has (to be both kind and wise and never “hardly ever” lies, and when he does creates surprise — the editor. Who owns a heart as well as cheek, possessed of a spirit proud but meek, and lives on forty cents a week — the editor. — (Exchange). How Inconvenient Father: — Quick, doctor, the baby’s just swallowed my fountain pen! Doctor: — I’ll be right over. What are you doing now? Father: — I’m using a pencil. Thomas F. Barnhart, advertising specialist and associate professor of journalism at the University of Minnesota gives twelve pertinent reasons. They are: 1. ) Newspaper reading is a universal habit. Newspaper advertising, therefore, reaches virtually all who read and buy. 2. ) A newspaper advertisemnt can always be seen by the reader. 3. ) The newspaper advertisement, as part of the complete paper goes into the home as a welcome guest. 4. ) The newspaper advertisement can have as much news value and reader interest as the news item. 5. ) The amount of text used in newspaper advertisements is dependent only upon the size of the space. 6. ) Newspaper advertising is quickly controlled. 7. ) Newspaper advertising is a buyer’s guide. 8. ) Newspaper advertisement may be adjusted to different conditions. 9. ) Newspaper advertising enables manufacturers and dealers to state where their products may be bought. 10. ) Newspaper advertising is inexpensive. Merchants have learned that it covers more families, for less money than any other form of advertising. 11. ) Nearly all of newspaper’s circulation is concentrated in its own market. 12. ) Newspaper advertising reduces selling cost because it entails no waste in circulation. This helps reduce costs for the consumer. (NEWSDOM) Builder or Wrecker? “I watched them tearing a building down, A gang of men in a busy town; With a ho heave ho and a lusty yell They swung a beam and a side wall fell. I asked the foreman are these men skilled, And the men you’d hire if you had to build? He gave a laugh and said ‘No indeed, Just common labor is all I need. I can easily wreck in a day or two What builders have taken a yeai to do.’ And I thought to myself as I went my way, Which of these roles have tried to play? Am I a builder who works witk care, Measuring life by the rule and square? Am I shaping my deeds to a wellmade plan, Patiently doing the best I can? Or am I a wrecker who walks the town, Content with the labor of tearing down.” — ^Selected)
