Verhovayak Lapja, 1937. július-december (20. évfolyam, 27-53. szám)

1937-08-26 / 35. szám

August 26, 1Ö37 PAGE 11. WHY USE NEWSPAPER ADVERTISING? Thomas F. Barnhart, advertising specialist and asso­ciate professor of journalism at the University of Minne­sota gives twelve pertinent reasons. They are: 1. ) Newspaper reading is a universal habit. News­paper advertising, therefore, reaches virtually all who read and buy. 2. ) A newspaper advertisemnt can always he seen by the reader. 3. ) The newspaper advertisement, as part of the com­plete paper goes into the home as a welcome guest. 4. ) The newspaper advertisement can have as much news value and reader interest as the news item. 5. ) The amount of text used in newspaper advertise­ments is dependent only upon the size of the space. 6. ) Newspaper advertising is quickly controlled. 7. ) Newspaper advertising is a buyer’s guide. 8. ) Newspaper advertisement may be adjusted to dif­ferent conditions. 9. ) Newspaper advertising enables manufacturers and dealers to state where their products may be bought. 10. ) Newspaper advertising is inexpensive. Merchants have learned that it covers more families, for less money than a'ny other form of advertising. 11. ) Nearly all of newspaper’s circulation is concen­trated in its own market. 12. ) Newspaper advertising reduces selling cost be­cause it entails no waste in circulation. ibis helps reduce costs for the consumer. (NEWSDOM) WHO’S WHO IN DEARBORN? One of the best pieces of news “The Ferret” has to report is that Edward “Bugs” Horvath was given a slight reprieve from the “Bug House” and was at the home of his mother on Saturday and Sunday, August 14th and 15th. Too had, members of Branch 429, that you didn’t know he was at home. He sends his best to all of you! Whatsa matta, Elvira László? Justa cuz you move ’nother side of town, you forget cum see us? We still love you. Come around some time, — the boys from Branch 429 and Branch 36 miss you. Dear Members: I write to you with sad feeling in my heart. Our entire Branch was sent an invite by Stella Szabó to her wedding on July 3rd. However, the mail­man didn’t bring it to my house as the address was incorrect. About five weeks later, I received the invite at another address, much too late to celebrate. Real­ly, Miss Szabó, and fellow mem­bers, what could I do? I’m sorry that we didn’t get to go to Stella’s wedding, but better luck next time. Your Secretary, Jolán Lucas. We have a Girl’s CL b in Dear­born now, and a house party will be held at Sonia Yanosky’s cot­tage on Lake Erie, the week-end of August 24th. Practically all the feminine members of Branch 429 are going as they are all Girls. Club members also. Mary Horvath, that too, too, popular young lade is now a “Hello” girl at the Bell telephone, Get wise, boys, she”ll know your phone numbers now, so there is no use in giving her a “wrong number.” One óf our best members to secure new members is Mary Ra­­koczy. She secured two new mem­bers during thjs month also. Wel­come to our ranks Helen and Irene Zakar! I wonder if you mei-bers know that a trip to a European capital is promised the lucky winnah! Yes, tickets are only ten cents (10) each and can be procured from Mrs. Mary Horvath at 2441 Holly Street. The winners will be announced some time in the Fall. Ample notice vili be given. Let’s everybody buy a book of tickets! Mrs. ?amuel Toth and Mrs. Stephen Horvath were selling bread at the farewell picnic for our five lucky winners of round­­trip tickets to Europeon July 18th. The meat was given to holders of bread for nothing. How, come, Bill Cseh? I don’t see you around any more? After all, you are the President of the Branch. Let’s see what you look like occassionally. So now its John J. Balazs com­menting on “The Ferret”? Thank you mister, you ain’t dojn’ so bad yourself! What happened to Jos. J. Horvath? I’m wondering if anyone be­sides we three active Branches will send in anything this month — Branch 366 always writin’ something, Miss, Miss Snooper from Branch 484 and yours truly, The Ferret(?) STYLE WAR WAGES BY THE BLUE DUNA Vienna: — Austria and Hungary are at war: but it’s all over the delicate question of which country’s dress style will eventually' win most favor with women in this region of Europe. So marked has become the rivalry that the Budapest government, through its Minister of Industry, is ac­tively supporting its favorite costume, the making and ex­port of which has proven to be a remedy for unemploy­ment. This flurry in feminine garb began a few months ago when the Austrian ‘'Dirndl” costume started taking the cities by storm. The dirn<« is worn by upper and lower classes, office girls and maids indiscriminately. It consists of a tight-fitting bodice, full skirt, muslin sleeves and chemisette, cov­ered by a bright apron made of flowered silk, muslin or cotton. The Hungarian dress, however, is at least as pic­turesque, and equally inex­pensive. Neutral observers believe that the Magyar style of Hungary will even­tually eclipse the dirndl even in Austria, but in the mean­time some of the most strik­ing costumes of both peo­ples are worn more than ever before. (Chicago American) =Verhova)' Journo1= STEEL’S LIFE SPAN INCREAS­ES 120% WITHIN FIFTY YEARS. The 34,000,000 tons of finished steel produced in the United States in 1936 will have an aver­age 1 jfe of 33 y, years according to calculation of the American Iron and Steel Institute. Fifty years ago the life of steel products, before rust or obsol­escence ended their career of use­fulness, was far shorter. In 18- 86, the total output of the in­dustry — about 2,500,000 tons, consisting principally of rails — had an average life of only about 15 years. This increase of about 120 per cent in the average length of ser­vice of the steel used in this count­ry has been due to progress made by the steel and allied industries in the various phases of manu­facture, fabrication and preser­vation, and by the development of new uses for steel, such as sky­scrapers, pipe lines and others, which last for many years. During the thirty-year period beginning with 1886 and ending j in 1915, the average life of steel! in the United States increased j about eight years at a nearly con­stant rate, which was, however, ! interrupted by the World''War. During the war an enormous a­­mount of steel was exported, and the useful life of this steel, so far as the United States was con­cerned, ended when it was ship­ped abroad. Since the war period, however, substantial advances have been made in both the manu­facture and use of steel, which have increased its average length of life by more than ten years. serves from which the bulk of life insurance will be written. They need insur­ance; they want it; they can get it; they can pay for it; but they are a little kittenish about buying. Yet they can be sold. The best clue's to men of this type are, first, their obvious needs for protection (which you will soon rec­ognize) when approached. Frequently they will respond to a frank statement: “I take if that you are the knid of man who recognizes he has certain needs and obligations yet is somewhat reluctant to discuss life insurance for 4ear of being pushed into buying. I would like to pre­sent some facts for you without any attempt to urge you to buy or to sign any­thing. Any initiative in that direction must come from you.” A second clue is circum­stantial. Seek the man who ought to have been exposed indirectly to the life insu­rance story—a man who reads the best magazines, "ho associates with pros­perous people, who neigh­bors with your policyholders. ^ ou may think he is alredy thoroughly protected, but you \\ ill be surprised at the large number cf men who ought to have enough insu­rance—but do not.— (N. W. National News.) DETROIT, MICH. Verhovay Bowling League Planned The Verhovay Aid Asso­ciation Branch 356 Detroit wishes to announce Ihat among their extensive plans for the coming Fall and Win­ter season they’ expect to form a Bowling team and to organize a Verhovay Bowl­ing League among the other nearby Verhovay branches. ATTENTION!— Detroit branches, Dearborn and Wyandotte. Tentative plans have already been formulat­ed; so if y'ou are interested kindly get in touch with George Noch at 271 South Military Street, Detroit, or call Vine wood 1-3248. — In by the Yard? — He: What’s the worst hind of a dog to take in during the winter? Him: I dunno, what? He: A Daschund; it keeps your door open to long. JUVENILE ORDER — MONTHLY REPORT JULY — 1937 Number of members on July 31, 1937 ................................... 11,046 IN JULY WE HAD 187 NEW MEMBERS SEEKING THE UNCOMMITTED PROSPECT There are thousands of men like this: They have read a lot about life insur­­urance. They have thought a lot about life insurance. Deep down they recognize thei: need for it. It might mean some sacrifice to take the complete program theyr need, but thev are financially aide to buy. They are insur­able, though they may have some fears of an examination. But they will not voluntarily commit themselves. They are waiting for some under­writer to take the initiative and to talk to them. Even if that should happen, they are a little afraid of being rushed into a purchase. They are the great army of uncom­mitted prospects—the re­The following branches have lakén up 40 ól* more new membe from January 1, to July 31, 1937 Branch 36at Detroit, Mich. . . . ..................... 120 new members Branch121 at Buffalo, N. Y. . . ..................... 60 new members Branch132 at South Bend, Ind. . ................ 59new members Branch369 at Alliance, Ohio . . ..................... 54new members Branch174 at Scranton, Pa ............. .................... 53new members Branch164 at Chicago, 111 ..................................... 49new members Branch216 at Northhampton* Pa. .......... .. . 43new members Branch33 at Windber, Pa.............. ..................... 42' new members Branch123 at Kalamazoo, Mich. .................. 41new members In July we had 51 members reinstated, 190 members stricken from tine membership list, aiv 56 members transferred to the Senior Order. DEATH BENEFIT was Rosalie Sharon Koscso — paid for:- died July 20, 1937. Age 5, at Terre Hnuti Ind. Branch 230. Amount paid $130.0 Class B. The following memberswere transferred to tile Senior Order i • July, — 1937 Almasi, Irene Nagy, Alexander Bajusz, Viola Nagy, Charles Balog, Emery Nemeth, Kalman Jr. Bencze, Margaret Oceak, Anna Norma Bertalan, Joseph Orosz, Stephen Buki, Aladar Pairics, Mary Cszizmar, Helen Palatinus, Elizabeth Fabian, Elizabeth Raklovits, Joseph Jr. Fray, Bela Reho, Mary Gambas, Julius Rosta, Irma Julia Geczi, Aranka Rosta, Louis John Gondos, Michael Sary, Helen Grega, Stephen J. Sera, Elizabeth Hagen, Mary Sipos, Margaret Hazdy, Andor Sirokman. Walter Hock, Helen Soltész, Elsie Jakab, Ethel Soltész, Joseph Juhasz, Margaret Stasoff. Mary Kaibas, James Stefan, Mary Kallay, Aranka Szakacs, Elizabeth Karoly, Charles Szekely, Charles S. Katko, Elizabeth M. Szucs, Elizabeth Kovács, Albert Szucs, John Kovács, Olga Takach. Irene Krisko, Joseph Tarjany, Bela Kürti, John Tirpák, John Jr. Metzger, Mary Toth, Helen Muller, Elizabeth Vas, Irene Margaret li-Tir f iflil I KÉMláfl'ii«

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