Pongrácz Erzsébet: The Cinemas of Budapest - Our Budapest (Budapest, 1998)

Düna (1937)

7 Holtán Ernő utca, district XIII

Like every metropolis, Budapest had (and still has) its residential and entertainment areas mirroring the city’s social stratification. Accordingly, in the Pest of the twenties there was a “servants’ promenade” in the vicinity of the Keleti (Eastern) Railway Station, the inner city was where the aristocracy and the political elite had its mansions and clubs, while the haute bourgeoisie built its fine apartment blocks and entertainment facilities in the Lipótváros (Leopold Town) district. Housed in a huge apartment building converted for the purpose, in the centre of contemporary Lipótváros, the Lloyd picture house became one of the most important examples of the third category. The Lloyd was established by the wealthy magnates directing the Hangya Cooperative, reflecting the fact that investing in cinemas was among the most lucrative ventures of the period. “Lloyd Cinema, the newly opened picture house of the üj

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