Szablyár Péter: Sky-high - Our Budapest (Budapest, 2007)

Apartment Houses - High-Rises

APARTMENT HOUSES - HIGH-RISES

Budapest's largest advertising pillar - the high-rise in Kassai tér

No. 19 Kassai tér, District XIV

Along the leg of motorway M3 leaving Budapest at the juncture with Nagy Lajos király útja stands a high-rise that attracted public attention during the previous election campaign. It was then that a giant textile hoarding was stretched across the scaffolding in front of the building being rehabbed. Since then one poster has followed the other on the fafade, which has become Budapest’s largest billboard space.

That was not the first time the high-rise received broad media coverage. A few years ago a bold stuntman dived into a pile of cardboard boxes set up beneath the building to mark the opening of a car dealership nearby.

Erected on a footprint of 474 square metres in 1967, this is a 21-storey block of

■ The giant "hoarding" at Kauai tér

17