Fraternity-Testvériség, 1999 (77. évfolyam, 1-4. szám)
1999-04-01 / 1. szám
FRATERNITY Page 3 PRESIDENT’S CORNER MARKETING STRATEGIES OF THE HRFA With the end of the century only 8 months away, one of the few certainties we can be sure of is the continued rapid development of the Internet; another is the fact that our daily life for many years to come will be affected by entirely different kinds of marketing strategies. In the cyberspace of the 21st century, we will have to leam new ways to market our financial services. The traditional ways of the 20th century are already giving way to new approaches, not only for retail marketing but also for financial services such as life insurance. The key question that we have to address day after day is how to expand our customer bases in this new environment, because keeping up with customers in the 21s1 century marketplace will require both marketing activity and skillful execution. After all, the financial services business has always been about building relationships with present and future customers. Contemporary life shapes people’s expectation and receptibility. The baby boomers have transformed our society in their image, bringing to the forefront independence, individuality, simplicity, and the need to take control of personal outcome. As the role of change in our lives and the pace of life itself continue to accelerate, we have to pay even closer attention in order to maintain the purpose, meaning and very existence of our fraternal society. The good news is that the new marketing environment thrives for convenience, customerization and simplicity. The vehicle for all these is already in place through the Internet and e-commerce. George Dózsa, President After all, the financial services business has always been about building relationships with present and future customers. THE 1848/49 WAR OF INDEPENDENCE CELEBRATED AT THE KOSSUTH HOUSE IN WASHINGTON, D.C. NATO. With the signing of this alliance agreement with NATO members, including the United States, a long-standing dream of our Hungarian forefathers will become a reality. In 1851, when Kossuth visited the United States, he came with a purpose, namely to seek the assistance of the United States in helping Hungary to regain its independence from the Austrian Empire. Commemorating March I5'1' at the Home Office Officers, Guests and Home Office Employees in front of the Kossuth Plaque As you know, Kossuth was welcomed in this country as the head of the Republic of Hungary and as a champion of liberty. In the 1830s when Kossuth was still a law student, he studied the American Constitution, the Declaration of Independence and the Bill of Rights. He was a very active member of the so-called “Reformers Generation” and also a member of the “Pro-American Group.” Continued on page 4 The 151st Anniversary of the Hungarian Revolution of 1848 was celebrated at the Kossuth House on March 12, 1999. At this occasion, President George Dózsa addressed the assembled guests as follows: “On behalf of my fellow officers and staff, I would like to welcome you to the Kossuth House to our annual wreathlaying ceremony celebrating the 151st Anniversary of the Hungarian Revolution of 1848. I would like to welcome Zsófia Trombitás, Cultural Attaché of the Hungarian Embassy, Mr. Elmer Vargo, past president of the William Penn Association, and many more distinguished guests. Today, the Republic of Hungary, with Poland and the Czech Republic, will formally join NATO at a ceremony held at the Harry S. Truman Library in Independence, Missouri. This is where in 1949 President Truman announced the creation of
