Fraternity-Testvériség, 1997 (75. évfolyam, 1-4. szám)
1997-07-01 / 3-4. szám
1 FRATERNITY Page 5 PRESIDENT’S CORNER George Dózsa The most valuable product or service that a fraternal life insurance society can offer over its commercial counterparts is access to fraternal benefits. Unfortunately, in the past 20 years, fraternal societies, including ours, neglected or pushed aside this aspect and offered benefits only secondarily to life insurance. Therefore, the Federation did not differentiate itself from commercial insurance companies, and this resulted in a membership decline. To help our society reverse this trend, the 1996-Convention passed a resolution authorizing us to form a Strategic Planning Committee to look at the Federation as a “Whole Life” society. It is a new approach that takes advantage of all that we as a fraternal society can offer to our members, i.e., scholarship programs, home loan mortgages, a retirement village, a Home for the aged, just to name a few. In its first phase, the Strategic Planning Committee examined the needs, hopes and dreams of people in their various life situations. The survey was conducted by LIMRA International (research arm of the life insurance industry). In the second phase, the committee evaluated our present marketing practice and the distribution system of our life products. Based on this, a new marketing and distribution strategy will be developed and geared to offer various insurance products to meet the current needs of our members. At the same time, work has also started on new recruitment of agents and training of our existing field force. The next step will be to integrate fraternal benefits with the new insurance products to meet the “Total Needs” of our members. Our purpose is to create a program so that HRFA members will know what they are buying and why they are buying it! I am confident that an important element of our mission will be achieved by helping people through our fraternal outreach, and for me personally, it will be very rewarding to know that many people from all walks of life will be positively impacted by the Hungarian Reformed Federation of America. I wish all our members and friend a very healthy and successful holiday season. George Dózsa, President Members of the Strategic Planning Committee at LIMRA Workshop held August 8-10, 1997 in New Brunswick, New Jersey. Standing l. to r.: President George Dózsa, Directors Rev. Imre A. Bertalan, Dr. Richard W. Aros, Al St. Miklosy, Secretary Endre Csornán, Gordon A. Kratz, LIMRA International. Sitting l. to r.: Treasurer Suzanne S. Virgulák, Director Clara V. Csikesz.
