Fraternity-Testvériség, 1949 (27. évfolyam, 1-12. szám)
1949-12-01 / 12. szám
10 TESTVÉRISÉG THE JUVENILE MARKET It was evident at the recent convention of the National Fraternal Congress in Washington, D. C., that juvenile work is assuming added importance in the eyes of the leaders of the fraternal system, and is getting more consideration from them. The State Congresses Section sponsored a breakfast meeting, at which time common problems pertaining to the juvenile phase of the business were brought into the open; they provided a speaker on the subject at their noon session; the Fraternal Field Managers’ Association had a successful director of juvenile work on their program; and the Presidents’ Section heard of the work of a national organization for helping young people to live happier and better lives. Uniting the two purposes of fraternalism, these speakers demonstrated the roles which the system can and should play in the American scene. Frater- nalists want to do their share in making life both morally and financially safe for the future citizen, and, being fraternalists, they have available two tested means for insuring this end. Through the lodge system they can help and guide their children, and through the life insurance system, they can guarantee a financially secure future for them. Being human, the field worker is not in the life insurance business just for fun. He likes to eat, and so also does his family. Many a salesman has ignored the juvenile market because he can see profits mounting higher in another direction. This blindspot, however, is gradually gaining sight, for societies are making it more profitable for the salesman to write the juvenile certificate, and, more than that, the object lesson disclosed by the man who has been serving the children of his community is a striking one. The salesman who is greeted by his prospect with the comment, “Oh, Mr. X is our insurance man. He's been taking care of us since we were babies,” points up the fact that such a salesman has a continual source of prospects ready-made for him. His sales arguments, moreover, are not hard to find. They are self-evident. Metropolitan statistics show that the cost of bringing up a child in an American family of moderate income has risen 50% in the last decade, making the need for setting aside comparatively small sums over a long period for the future of the child more imperative than ever before. This increased cost includes that for an education. In what easier way could a father prepare for the paying of educational bills than by insurance? Parents today need not be sold as in former days on the benefits of an education for their children. They read the statistics in the daily papers and magazines, and know that the odds for success stand predominantly higher for those with a college education than for those with only a grammar school or even a high school training. They know that it pays to go to college — and how well they know that someone must pay for that college education! It remains only for the alert salesman to produce his good plan for savings for this purpose. The need is there and the means for supplying the need is likewise there. The arguments for juvenile insurance are those which appeal to parents. It teaches their child thrift and a sense of responsibility. It insures their child’s insurability and gives him the lowest rate possible. It is a gift from the parents of incalculable value enduring for many years. From the point of view of the benefit to the parents themselves, insurance on the child can mean much to them and to the other children in the family in case of death with its resulting expense, perhaps at a time when the father can ill afford the costs occasioned by the tragedy. All in all, promotion of juvenile insurance combines ease of selling with altruistic service. AZ AMERIKAI MAGYAR REFORMÁTUS EGYESÜLET KERÜLETI SZERVEZŐI PITTSBURGHI KERÜLET — Pittsburgh District — Kerületi szervező: B. Tusai Mihály, District Manager, 1101 Portland Street, Pittsburgh 6, Pa. Telephone: Emerson 6555 TRENTONI KERÜLET — Trenton District — Kerületi szervező: Szentmiklóssy Pál, District Manager, 0-95—34th Street, Warren Point, N. J. Telephone: Fairlawn 6-2256. CLEVELANDI KERÜLET* — Cleveland District — Kerületi szervező: Kovács Gusztáv, District Manager, 3405 Torrington Ave., S. W., Cleveland, Ohio. Telephone: Florida 5390. DETROITI KÖRZET — Detroit Section — Körzeti szervező: Veres József, Section Mgr. 7907 W. Jefferson Ave., Detroit, Mich. Telephone: Vinewood 2-4184. BÁNYAVIDÉK! KERÜLET — Mining District — Kerületi szervező: Sigismund Balla, District Manager, 537 Rich wood Ave., Morgantown, W. Va. — Telephone: 9641. MAGYAR READER Irta: SEBESTYÉN ENDRE Nélkülözhetetlen kézikönyv nyári magyar iskolások számára. — Megrendelhető a pénz előzetes beküldésekor az Expert Printing Co.-nál, 103 Hazelwood Ave., Pittsburgh, 7, Pennsylvania. — A 80 oldalas könyv ára 75 cent.
