Török Róbert (szerk.): Ez sör! A sernevelőtől a sörgyárig. A magyarországi sörgyártás és fogyasztás története (Budapest, 2018)
III. A hazai sörfogyasztás kultúrájának alakulása
Vendéglői életkép, 1950-es évek Everyday scene from a restaurant, 1950s hogy a kapitalisták tulajdonában lévő gyárak üzérkedtek az ipari melléktermékekkel. Az ötéves terv keretében a budapesti sörgyárak valamennyi istállóját helyreállították és a Tenyészállatforgalmi Nemzeti Vállalat kezelésében tehenészeteket állítanak be. (...) 1949 decemberében egyetlen gyárban sem maradt felhasználatlan melléktermék." (Szabad N ép, 1949. december 31.) „A Kőbányán épülő új lakások fűtésénél alkalmazzák először Magyarországon a távfűtést, amelyhez a környéken lévő sörgyárak fáradt gőzét használják fel, a gyárból csöveken vezetik a lakóházakhoz a gőzt. jelentős megtakarítást jelent ez a népgazdaságnak (...) They did so even as it was forbidden to advertise alcohol or other consumer goods; the regime nevertheless chose to propagate beer rather than allowing the prestige of the considerably more dangerous short drinks to grow. Moreover, the authorities set official limits on the drink's alcohol content. They reduced it, of course, and in exchange they increased the malt content. Working at a brewery became a privilege of sorts. The dailies in the 1950s regularly published articles on the public welfare investments that had been performed by the consolidated Kőbánya Brewery to benefit workers. At the May Day parades, breweries were always marching in the front row, and whenever a factory had to be chosen as a target of distinction in the form of receiving a park and flower beds, the choice often fell on a brewery. The breweries churning out the idealised beer were a boon not only to the thirsty people waiting to drink it, but indirectly also to the towns and counties that benefitted from the blessings of the brewery. "The breweries supply the people in the surrounding neighbourhoods with water and electricity that they would otherwise be deprived of" (Szabad Nép, 15 May 1948). "The alcohol factories provide the livestock farmers in the region with a substantial amount of slop from the factories. The breweries provide the livestock farmers with brewers' grains which can serve well as animal feed" (Szabad N ép, 19 November 1949). "In the past, the use of the by-products of the agricultural industry was encumbered by the fact that the capitalist-owned factories use these for profiteering. As part of the five-year plan, all the stables at the Budapest breweries have been restored and dairy-farms have been installed in them which are managed by the National Corporation for Livestock Farming. (...) In December 1949 there wasn’t a single brewery with unused by-products" (Szabad Nép, 31 December 1949). "The heating systems in the new flats that are built in the Kőbánya district are the first in Hungary to try district heating. To this end, the exhaust steam from the surrounding factories is used, which is taken straight to the residential homes through a pipesystem. This provides significant savings for the national economy 196
