Török Róbert (szerk.): Ez sör! A sernevelőtől a sörgyárig. A magyarországi sörgyártás és fogyasztás története (Budapest, 2018)
II. A magyarországi sörfőzés története
1 MOSV söralátét, 1960-as évek Beer coaster of the Hungarian National Beer Industry Corporation (MOSV), 1960s ^M6Altf44 'Tc Vs ^CKYCEUAH к -V «ЕЕ» ' |VIIIN|H|)EX Reklám cserépkorsó, 1960-as évek vége Promotional pottery mug, end of the 1960s It reopened as a state enterprise in 1956, as part of the Kőbánya Beer Factory National Corporation. The three national corporations were all merged in 1959 under the name Hungarian National Beer Industry Corporation (abbreviated as MOSV in Hungarian). Another round of reorganisation followed in 1971, when the breweries received some measure of autonomy as part of the newlyestablished Hungarian National Beer Industry Trust. In 1973, the Borsod Brewery in Bocs joined the other three corporations that comprised the Trust. The most important objectives at the nationalised breweries were to increase output and to overcome the general beer shortage. The Kinizsi and Kőbánya pale beers had a near monopolistic position in the market. The selection of pale beers also included other brands, however: the Hungária, Rocky Cellar, Mátyás, Zsiráf (Giraffe), Alpesi (Alpine), Bástya (Bastion), Pannónia and Borsodi beers. Porter beers - Nektár (Nectare), Porter, Bak (Bock Beer), Alpesi (Alpine), Borsodi Barna (Borsod Brown) and Rákóczi - were regarded as rare specialties. In 1981 the Beer Industry Trust was dissolved. Its companies became independent, the selection of beers was expanded to include foreign beers that were domestically produced based on licenses provided by foreign companies. Before regime transition in 1989/1990, Holstein beer was produced in Kanizsa, Steffi and Fassl were produced in Sopron, Gilde and Gold Fassl in Pécs, Tuborg in Kőbánya. Two new breweries were launched in the 1980s. In 1983 the Brewery Stock Corporation was established in Komárom. it operated as a bottling plant for other producers, and later it produced Kapsreiter beers based on a license. It also launched its own brands: its beers left the assembly line in Komárom in bottles bearing the labels Talléros (Thaler), Fregatt (Frigate), Matróz (Seaman) and Aranytallér (Gold Thaler). The First Hungarian Cooperative Brewery Stock Corporation in Martfű was founded in 1985, and it subsequently merged with the Sopron Brewery. 100
