Tészabó Júlia - Török Róbert - Demjén Bence: „A Babatündérhez”, a budapesti játékkereskedelem története, 2009. november 20 - 2010. június 7 időszaki kiállítás (Budapest, Magyar Kereskedelmi és Vendéglátóipari Múzeum, 2010)

RESUME

hips with schools and become the centre of modelling. Most of the company's yearly revenue came from the period before Christmas. Therefore the company timed most of its advertising campaigns for these months. To ease the Christmas rush the company started campaigning from October or sometimes even from August. TRIAL regularly held trade shows in Budapest and around the country. Toy shows were held in the Christmas period every year. From 1962 TR1ÁL organized its big scale toy fair in November at the BNV [Budapest International Fair], From the 1970s the toy fair became international. From 1977 it was held under the name INTERPLAYEXPO, and many socialist and western countries exhibited their new and popular toys there. Despite of this, there had been constant supply problems and shortages of toys up until 1989. Quality toys were also missing from the shelves of toy shops. The better made imported toys were sold quickly, sometimes even before they could reach the stores. Therefore only domestic and socialist import toys were available in the shops. The toy industry was fighting with constant problems. These came from the fact that the toy manufacturing companies produced other goods too that considered more important. The unreliable supply, the short range of toys and the lack of storehouses led to the degradation of toy trade of the period. By the 1990s the market has changed. The restrictive powers of TRIAL and the state foreign trade agencies had vanished. The socialist system had gone too and the toy trade adjusted to the market economy too. 114