Rédey Judit (szerk.): Nyitunk, Plakátok a szocializmusban, 1945-1989, Magyar Kereskedelmi és Vendéglátóipari Múzeum időszaki kiállítás 2009. október - 2010. február. Kiállításvezető (Budapest, Magyar Kereskedelmi és Vendéglátóipari Múzeum, 2009)

The years of reconstruction After the war the shops were the among first to be cleared up on the ground floors of the buildings battered by years of war. Shop windows were soon luring customers with a modest range of products. Trade was reawakening. Walls, advertising boards and lamp posts were flooded with the posters of political parties and other organisations, the newly running cinemas, theatres and commercial companies, mobilising or educating their readers. Smaller versions of the large-size street advertisements were posted on buses and trams. For a short while graphic artists created their own designs for posters, packaging or illustrations. New perspectives seemed to open up suddenly. They were able to communicate messages of public interest to large crowds of people, through their personal means of expression. The light-hearted, humorous and playful tone was not absent from election posters either (e.g. Károly Sándor's A sültgalamb nem repül a szánkba (The roasted pigeon will not fly in your mouth], János Repcze's cigarette or Filo's |llona Fischer] Corvin department store advertisements). Most of their commissions for posters came from the reopened or newly founded commercial and industrial companies. During the siege of Budapest, the Corvin department store burned out completely. In March 1945 a small enthusiastic team of store staff set out to clean it up. Soon the store reopened, albeit in a very modest way. Being a German-owned firm, the store went into Soviet hands as war reparations in 1947 and the Hungarian state did not get it back until 1952. After reconstruction, it became part of the Állami Áruházak |State Department Stores] chain under the name Budapest Nagyáruház (Budapest Grand Department Store|. Ruházati Bolt Vállalat |Clothing Store Company] (RB) was founded by the Budapest Council in 1950. It engaged in wholesale and retail activities and other related tasks. Községi Élelmiszerkereskedelmi Rt. (Communal Food Trade Inc.] was founded in 1948. Its abbreviation, KÖZÉRT |which incidentally also means "for the public"], is still used by Budapesters as a synonym of "food store," even though the company folded a few years ago. The motto of the KÖZÉRT magazine, published in the year of founding, was "Everything for the people, everything for the public l'kôzért']." 24