Cseri Miklós - Sári Zsolt (szerk.): Szerencsemalac, A mangalica. Skanzen füzetek 2. (Szentendre, Szabadtéri Néprajzi Múzeum, 2009)

irademarks The function of a trademark is to enable the consumer to identify the products of an enterprise in order to distinguish it from similar products made by competitors. There are several possibilities to send message about the excellent quality of unique, specific, above average products to the consumer Different quality marks are applied, and the most widespread is the use of trademarks. The main characteristic of a trademark is its visual message so that the consumer can easily recognize, understand and remember it. The trademarks content and message is clear; it conveys information to the conscious consumer The trademark „Kiváló Magyar Élelmiszer" (Excellent Hungarian Food) founded in 1998 is outstanding among the collective trademarks in Hungary. To obtain and maintain the right of using the trademark, several state-controlled conditions have to be fulfilled; one of them is high quality. The quaLificatioré objective is to distinguish Hungarian and certified outstanding food in the markets offer Another big group of trademarks is the quality certificates for distinguishing ecological and organic products. Nobody should be abused by the labels carrying the words organic, ecological, nature, reform and others. The consumer can make sure whether the product is really organic, if he checks the logo " product coming from verified ecological farm" or "verified organic product" completed by the logo, name and code of the verifying organisation. This trademark guarantees the verification of the ecologic production by some verifying organisation. An organic product can be sold only in a closed/ sealed packaging. 18