Somogyi Múzeumok Közleményei 17/C. - Társadalomtudományi tanulmányok (2006)

Faragó László: Médiafogyasztási elemzés a Kaposvári Egyetemen A képernyő előtt az újságban bíznak - Media consumption analysis at the University of Kaposvár Confidence is in the newspaper before the screen

.3 Media consumption analysis at the University of Kaposvár Confidence is in the newspaper before the screen LÁSZLÓ FARAGÓ !t is characteristic of the recent years that the media consumption has become a basic part of the leisure time. As indicated by the data published on the home page of the Ministry of ln-formation Technology, "In Hungary 67% of all the leisure time activities is covered by the content consumption". The attention of those interested in culture gets directed more in-creasingly to the contents attainable in the media. All this foreshadows that the use of inter-net yet at its initial stage in the countryside Hungary should get wider both for the users and in respect of the accessibility to the world-wide web. One of the assurances for this is the Directive of the European Union, which makes it obligatory by 2012 for each Member country to introduce the digital broadcasting. The digital packages will include the wideband internet services as well. The inter-mediators of culture have to make use of this opportunity even if on the basis of the above-mentioned figures the most people stay away from the world-wide web. Since the "consumption" of the TV and county newspaper is intensive, two thirds of the young people consider these two media the most reliable, the attention of the young-adult age ought to be called to the programs of the cultural institutions by using the TV and the local papers. After all these, such contents have to be rendered accessible on the home pages of the cultural institutions, which are indispensable for the research work of the stu-dents. The study stated definitely that the young-adult age attending the Arts College Faculty of the University of Kaposvár is a through, but if not massive, consumer of media. They can be considered to be conservative, since in spite of the comparatively good infrastructure of the University they do not exploit suitably the possibilities offered by the world-wide web. The use of internet can become incorporated into the mind of the students during the socializa-tion, but a trial must be made to "put them on this track" in the way described above. There is not any doubt about the leading position of the county newspaper. The most persistent newspaper consumers, however, are the day-students. It turns out that the college students listen exclusively to commercial radios. The listening rating of the local radios is also high, but the countrywide commercial Danubius Rádió is the "market leader" with the age class under study. The college students spend the most time with TV watching, the men are steadier before the screen, the watching rating of the commercial televisions achieves the two thirds ratio.