Bárkányi Ildikó - Lajkó Orsolya (szerk.): A Móra Ferenc Múzeum Évkönyve 2019. Új folyam 6. (Szeged, 2019)
Közönségkapcsolatok - Hegedűs Anita - Wilhelm Adél: "Évmilliók urai" - A szegedi dinoszaurusz-kiállítás kommunikációs és múzeumpedagógiai módszertana, tapasztalatai
Anita Hegedűs - Adél Wilhelm The lords of eons The lords of eons - Communication and museum education methodology and experiences from the dinosaur exhibition of Szeged Anita Hegedűs - Adél Wilhelm The Móra Ferenc Museum of Szeged organized a grand science exhibition in 2018: the collection titled "Lords of eons - Lifelike dinosaurs from America” came from the United States, the Móra museum was the first institute to feature this collection in Europe. The exhibition included genuine dinosaur fossils, lifelike dinosaur robots with sound effects, skeletal reconstructions and numerous interactive elements. The exhibit was a resounding success: it boasted 98 thousand visitors during a 6 month period. Such a grand-scale, so-called blockbuster exhibition owes its success not only to the theme itself, but to exceptional communication, public relations and activities related to public and museum education; these efforts kept the attention of the public and the target groups on the exhibition. The present paper analyzes the exhibition’s tools of communication, its programs of public education and activities in museum education. Our goal is to outline such a case study, which is able to contribute to the success of future, grand scale exhibitions with a theme in the natural sciences. 440
