A Móra Ferenc Múzeum Évkönyve 2015., Új folyam 2. (Szeged, 2015)
KÖZÖNSÉGKAPCSOLATOK - Hegedűs Anita: A fáraók Egyiptoma. Egy nagyszabású időszaki kiállítás kommunikációjának és látogatói összetételének tanulságai
Anita Hegedűs The Egypt of Pharaohs Visitorship and Museum Communication of a Large Scale Temporary Exhibition The Egypt of Pharaohs Visitorship and Museum Communication of a Large Scale Temporary Exhibition Anita Hegedűs The temporary exhibition entitled The Egypt of Pharaohs, put on display in the Móra Ferenc Museum in Szeged in 2014, may be considered a novelty not only in the host museum itself, but in the wider context of the museum sphere in Hungary as well. The number of visitors of the exhibition broke all possible records; also, the valuable treasures could be seen on three independent locations. With its innovative installation technique and interactive approach, the exhibition organized in an international co-operation has brought several new aspects into Hungarian museum culture. The communication strategy of the institution, building upon the idea of uniqueness, managed to accompany the exhibition with surprising ideas, initiatives and popular programmes, this way providing the exhibition with a national fame. Present study analyses the elements of museum communication, by listing the most significant events and results of the exhibition, at the same time revealing the composition of the visitorship. 475
