The chronicle of Eger Tobacco Factory
The cigarette factory
at 16,976 forints, at a time when in the old Eger market an egg cost 1.80 forints, a litre of milk would set you back 4 forints and a kilo of potatoes was going for 3.20 forints. It was exactly eight years since Philip Morris had changed the colour of its Marlboro packets from brown to red and white and begun to package them in hard packets, and had entrusted the future of the brand to the sex appeal of a bronzed and brawny cowboy. It was six years since they had signed a contract with the Swiss-based FTR cigarette factory allowing them to produce Marlboro cigarettes under licence. It was three years since the MARK VIII machines, with their enormous output, had been brought into circulation. That was the year that the Marlboro Country advertising campaign began in the United States, the year that the go-ahead was given for the establishment of a new factory centre in Richmond Virginia. The Eger factory had about 30 years left to prepare itself for the great meeting. The Carousel mixer which replaced “flying mixing”